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Face Bond Self Setting Waterproof Foundation 16 dupes and alternatives Urban Decay

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation NW35

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
16Change shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Medium coverage
The match
MAC Cosmetics
NW35
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
93
Wear (Wear & performance)
58
Skin (Skin suitability)
100
Shade match
88out of 100
Colour
95
Depth
97
Undertone
65
High confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW15
    Shade match 87
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: light beige with neutral undertone for light skin

    High confidence· Digital match

    View match
  2. #3 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    75
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC25
    Shade match 77
    $39Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    93
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: light beige with golden peach undertone for light skin

    High confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW22
    Shade match 75
    $39Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    93
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: warm beige with rosy undertone for light to medium skin

    High confidence· Digital match

    View match
  5. Shade match 79
    $39.50Ulta BeautyUlta Beauty(product price)$0.50 less (1%)

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin

    Retailer shade note: light skin w/ golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 16 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W7

    L'Oréal Paris True Match Radiant Serum Concealer, shade W7

    • Very close colour
    • Light · Cool undertone

    $16.99

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20

    • Close colour
    • Light · Cool · rosy undertone

    $30

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Vanilla Swirl 3.1 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Vanilla Swirl 3.1 Beige

    • Close colour
    • Light · Cool · pink undertone

    $31

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R12

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R12

    • Close colour
    • Light · Cool undertone

    $35

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach

    • Close colour
    • Light · Cool · rosy undertone

    $8

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 4

    • Close colour
    • Light medium · Cool · pink undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NW35, against Urban Decay Face Bond Self Setting Waterproof Foundation in 16. Every attribute compared, with its share of the score.

ComparedYour shade16Closest matchNW35Score
Shade match55% of overall88
Colour95#f3b783#f0b37bLooks identicalColour difference 1.4 (0 is identical)
Depth97LightLightSameDepth difference: 2.0
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NW35.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Neutral rather than cool undertone
  • Does not claim transfer resistance

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs moderate

Where to buy NW35

Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.