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Face Bond Self Setting Waterproof Foundation 18 dupes and alternatives Urban Decay

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches made for oily skin, with medium coverage, in liquid form.

  • 7 matches have no formulation listed and are not shown.
  • 1 match has no skin type listed and is not shown.

Closest shade match: e.l.f. Cosmetics Soft Glam Satin Foundation 31 Medium Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
18Change shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
The match
e.l.f. Cosmetics
31 Medium Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
93
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$32 less (80%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Clinique Acne Solutions Liquid Makeup Foundation WN 76 Toasted Wheat

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
18Change shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
The match
Clinique
WN 76 Toasted Wheat
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Best price
$39Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Fit Me Matte + Poreless Foundation

    Toffee 330
    Shade match 92
    $11.99Ulta BeautyUlta Beauty(product price)$28.01 less (70%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $48SephoraSephoraCosts $8 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for medium skintones with neutral peach undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 18 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    14N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 14N

    • Very close colour
    • Medium · Neutral undertone

    $30

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Very close colour
    • Medium · Neutral undertone

    $38

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $12

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Close colour
    • Medium light · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral, against Urban Decay Face Bond Self Setting Waterproof Foundation in 18. Every attribute compared, with its share of the score.

ComparedYour shade18Closest shade match31 Medium NeutralScore
Shade match55% of overall95
Colour93#d69666#d59a70Very close colourColour difference 1.9 (0 is identical)
Depth98MediumMedium lightCloseDepth difference: 1.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral.

Same or better

  • $32 less
  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Clinique Acne Solutions Liquid Makeup Foundation in WN 76 Toasted Wheat, against Urban Decay Face Bond Self Setting Waterproof Foundation in 18. Every attribute compared, with its share of the score.

ComparedYour shade18Closest overall alternativeWN 76 Toasted WheatScore
Shade match55% of overall93
Colour95#d69666#d19367Looks identicalColour difference 1.4 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyCombination, dry, oilyBoth marketed for combination/​oily skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Acne Solutions Liquid Makeup Foundation in WN 76 Toasted Wheat.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Not marketed for normal skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

e.l.f. Cosmetics Soft Glam Satin Foundation 31 Medium Neutral

Match price
$8Ulta BeautyUlta Beauty
$32 less (80%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Clinique Acne Solutions Liquid Makeup Foundation WN 76 Toasted Wheat

Best price
$39Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.