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Face Bond Self Setting Waterproof Foundation 20 dupes and alternatives Urban Decay

Medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA Super Serum Skin Tint SPF 40 Morgat ST11.5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
20Change shade
Depth and undertone: Medium · Olive
Finish and coverage: Matte · Medium coverage
The match
ILIA
Morgat ST11.5
Depth and undertone: Medium · Olive · warm olive
Finish and coverage: Radiant · Light coverage
Shade match
92out of 100
Colour
91
Depth
97
Undertone
90
Best price
$48SephoraSephora
Costs $8 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Jane Iredale Beyond Matte Liquid Foundation M10

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
20Change shade
Depth and undertone: Medium · Olive
Finish and coverage: Matte · Medium coverage
The match
Jane Iredale
M10
Depth and undertone: Medium · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
93
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Match price
$54Ulta BeautyUlta Beauty
Costs $14 more

Your shade $40 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Jane Iredale

    Beyond Matte Liquid Foundation

    M9
    Shade match 87
    $54Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: medium to dark w/ gold/brown undertones

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $60SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than olive undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: medium skin with neutral undertones

    High confidence· Digital match

    View match
  3. #5 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Honey (C-066)
    Shade match 83
    $58Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium to dark, cool undertones

    High confidence· Digital match

    View match
  4. Shade match 80
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: MD3 - Medium-deep with cool undertones

    High confidence· Digital match

    View match
  5. #7 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    18.5 N
    Shade match 90
    $48SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than olive undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: medium dark with neutral undertone

    High confidence· Digital match

    View match
  6. Shade match 88
    $60SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: medium skin with warm undertones

    High confidence· Digital match

    View match
  7. #9 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 76 Toasted Wheat
    Shade match 87
    $39Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  8. Shade match 88
    $49SephoraSephoraCosts $9 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance

    Retailer shade note: for darker medium skin with neutral undertones

    High confidence· Digital match

    View match
  9. #11 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    18 W
    Shade match 86
    $48SephoraSephoraCosts $8 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: medium with warm undertone

    High confidence· Digital match

    View match
  10. Shade match 87
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 36% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Medium-Deep with Golden Undertones

    High confidence· Digital match

    View match
  11. #13 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    24W Power
    Shade match 86
    $47SephoraSephoraCosts $7 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: medium-deep warm-golden

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 20 (Medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.1 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.1 O

    • Close colour
    • Medium · Olive · neutral olive undertone

    $32

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    405 Toffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 405 Toffee

    • Very close colour
    • Medium tan

    $15.99

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

  5. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Very close colour
    • Medium tan · Neutral undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Super Serum Skin Tint SPF 40 in Morgat ST11.5, against Urban Decay Face Bond Self Setting Waterproof Foundation in 20. Every attribute compared, with its share of the score.

ComparedYour shade20Closest shade matchMorgat ST11.5Score
Shade match55% of overall92
Colour91#d18f5c#d0945fVery close colourColour difference 2.1 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone90OliveOlive · warm oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall28
Skin type28Normal, combination, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 71/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Morgat ST11.5.

Same or better

  • Very close colour
  • Same olive undertone
  • Light rather than medium coverage
  • Both claim a blurring effect
  • No drying alcohol listed
  • Adds SPF 40

Different

  • Radiant finish instead of matte
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 40
OverlapSilicone-based vs oil-based; silicone high vs none

Why the closest overall alternative works

Jane Iredale Beyond Matte Liquid Foundation in M10, against Urban Decay Face Bond Self Setting Waterproof Foundation in 20. Every attribute compared, with its share of the score.

ComparedYour shade20Closest overall alternativeM10Score
Shade match55% of overall90
Colour98#d18f5c#d3915dLooks identicalColour difference 0.7 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.0
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65OliveWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Beyond Matte Liquid Foundation in M10.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Slightly warmer undertone
  • Does not claim transfer resistance

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

ILIA Super Serum Skin Tint SPF 40 Morgat ST11.5

Best price
$48SephoraSephora
Costs $8 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Jane Iredale Beyond Matte Liquid Foundation M10

Match price
$54Ulta BeautyUlta Beauty
Costs $14 more

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.