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Face Bond Self Setting Waterproof Foundation 21 dupes and alternatives Urban Decay

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for combination skin, with full coverage, in liquid form.

  • 6 matches have no formulation listed and are not shown.
  • 1 match has no skin type listed and is not shown.

Closest shade match: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
21Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
IT Cosmetics
Tan
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Full coverage
Shade match
95out of 100
Colour
92
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: NARS Natural Matte Longwear Foundation Seville

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
21Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
NARS
Seville
Depth and undertone: Medium tan · Warm
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
93
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Match price
$55Ulta BeautyUlta Beauty
Costs $15 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: MD3 - Medium-deep with cool undertones

    High confidence· Digital match

    View match
  2. Shade match 86
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for medium deep rich cool skin with a rosy hue

    High confidence· Digital match

    View match
  3. #5 · KimChi Chic Beauty

    A Really Good Foundation

    121MD
    Shade match 87
    $29Ulta BeautyUlta Beauty(product price)$11 less (28%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Slightly warmer undertoneNatural matte rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Natural matte rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: Medium/Tan with Warm Undertones

    Medium confidence· Digital match

    View match
  4. Shade match 89
    $63Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim transfer resistance

    Differences: Luminous rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    38
    Wear & performance
    100
    Skin suitability
    84

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 21 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $31

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Very close colour
    • Medium tan · Neutral undertone

    $34

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW40

    • Very close colour
    • Medium · Neutral undertone

    $30

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Very close colour
    • Medium · Neutral undertone

    $32

  5. Dior Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4.5 Neutral

    • Close colour
    • Medium tan · Neutral undertone

    $42

  6. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Looks identical
    • Medium · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan, against Urban Decay Face Bond Self Setting Waterproof Foundation in 21. Every attribute compared, with its share of the score.

ComparedYour shade21Closest shade matchTanScore
Shade match55% of overall95
Colour92#cc885a#d28751Very close colourColour difference 2.0 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan.

Same or better

  • $1 less
  • Very close colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Both claim long-wearing
  • No drying alcohol listed
  • Adds SPF 50

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 50
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

NARS Natural Matte Longwear Foundation in Seville, against Urban Decay Face Bond Self Setting Waterproof Foundation in 21. Every attribute compared, with its share of the score.

ComparedYour shade21Closest overall alternativeSevilleScore
Shade match55% of overall89
Colour97#cc885a#cc865aLooks identicalColour difference 1.0 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.6
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in Seville.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Tan

Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

NARS Natural Matte Longwear Foundation Seville

Match price
$55Ulta BeautyUlta Beauty
Costs $15 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.