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Face Bond Self Setting Waterproof Foundation 23 dupes and alternatives Urban Decay

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for combination skin, without talc.

  • 1 match has no skin type listed and is not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 31 Medium Deep Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
23Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
Rare Beauty
31 Medium Deep Neutral
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
91out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
88
Wear (Wear & performance)
78
Skin (Skin suitability)
90
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$2 less (5%)

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $55Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage

    Retailer shade note: MD3.15 - medium-deep to deep with warm undertones

    High confidence· Digital match

    View match
  2. #3 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 26.5
    Shade match 89
    $46.90Ulta BeautyUlta Beauty(product price)Costs $6.90 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  3. #4 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    10: Medium
    Shade match 89
    $14Ulta BeautyUlta Beauty$26 less (65%)

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: MD3 - Medium-deep with cool undertones

    High confidence· Digital match

    View match
  5. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    32 Medium Deep Neutral
    Shade match 91
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    78
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  6. #7 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    18.5 N
    Shade match 95
    $48SephoraSephoraCosts $8 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: medium dark with neutral undertone

    High confidence· Digital match

    View match
  7. #8 · Tarte

    Timeless Hydrating Foundation

    47S Tan-Deep Sand
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  8. #9 · Tarte

    Timeless Hydrating Foundation

    44N Tan Neutral
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  9. #10 · Essence

    Foundation Stick

    201
    Shade match 95
    $6.99Ulta BeautyUlta Beauty(product price)$33.01 less (83%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  10. #11 · NARS

    Light Reflecting Foundation

    Seville
    Shade match 89
    $55Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: M3.15 - medium-deep to deep with warm undertones

    High confidence· Digital match

    View match
  11. Shade match 88
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for medium deep rich cool skin with a rosy hue

    High confidence· Digital match

    View match
  12. #13 · NARS

    Light Reflecting Foundation

    Cádiz
    Shade match 86
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: MD3 - Medium-deep with cool undertones

    High confidence· Digital match

    View match
  13. Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly lighterFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  14. Shade match 97
    $48SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    51
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: medium-tan with neutral undertones

    High confidence· Digital match

    View match
  15. #16 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW35
    Shade match 95
    $46Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Radiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage

    Retailer shade note: tawny beige with neutral undertone for medium skin

    High confidence· Digital match

    View match
  16. #17 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    505 Toffee
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Very close colourBoth claim transfer resistanceClaims colour stability

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    78
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 43% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  17. #18 · Juvia's Place

    I am Magic Natural Radiance Foundation

    540 Giza
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame medium coverageBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance

    Retailer shade note: medium - deep with warm golden undertones

    Medium confidence· Digital match

    View match
  19. Shade match 87
    $5.60$8Ulta BeautyUlta Beauty$34.40 less (86%)

    Matches: Very close colourSame matte finishNo drying alcohol listed

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Medium confidence· Digital match

    View match

Showing 12 of 19 matches

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 23 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $31

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Very close colour
    • Medium tan · Neutral undertone

    $34

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW40

    • Very close colour
    • Medium · Neutral undertone

    $30

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Very close colour
    • Medium · Neutral undertone

    $32

  5. Dior Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4.5 Neutral

    • Close colour
    • Medium tan · Neutral undertone

    $42

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 31 Medium Deep Neutral, against Urban Decay Face Bond Self Setting Waterproof Foundation in 23. Every attribute compared, with its share of the score.

ComparedYour shade23Closest match31 Medium Deep NeutralScore
Shade match55% of overall97
Colour95#cb875a#d08659Looks identicalColour difference 1.4 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 31 Medium Deep Neutral.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy 31 Medium Deep Neutral

Best price
$38SephoraSephora
$2 less (5%)

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.