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Face Bond Self Setting Waterproof Foundation 23 dupes and alternatives Urban Decay

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF, applied. RemoveMineral0

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Only showing matches with a natural finish, with SPF.

  • 1 match has no finish listed and is not shown.
  • 22 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 505 Toffee

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
23Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
L'Oréal Paris
505 Toffee
Depth and undertone: Medium tan
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
62
Wear (Wear & performance)
78
Skin (Skin suitability)
84
Shade match
87out of 100
Colour
91
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$21.01 less (53%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame medium coverageBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance

    Retailer shade note: medium - deep with warm golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 23 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $31

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Very close colour
    • Medium tan · Neutral undertone

    $34

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW40

    • Very close colour
    • Medium · Neutral undertone

    $30

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Very close colour
    • Medium · Neutral undertone

    $32

  5. Dior Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4.5 Neutral

    • Close colour
    • Medium tan · Neutral undertone

    $42

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 505 Toffee, against Urban Decay Face Bond Self Setting Waterproof Foundation in 23. Every attribute compared, with its share of the score.

ComparedYour shade23Closest match505 ToffeeScore
Shade match55% of overall87
Colour91#cb875a#c48656Very close colourColour difference 2.2 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 1.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing32-hour wearSome differenceThe match claims 32-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 505 Toffee.

Same or better

  • $21.01 less
  • Very close colour
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

18 shared ingredients; weighted similarity 43%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedSPF 25
OverlapBoth silicone-based; silicone high vs high

Where to buy 505 Toffee

Match price
$18.99Ulta BeautyUlta Beauty
$21.01 less (53%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.