Beautler.Your beauty butler

Face Bond Self Setting Waterproof Foundation 25 dupes and alternatives Urban Decay

Tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage, in liquid form, without talc.

  • 6 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 50 Medium Dark

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
25Change shade
Depth and undertone: Tan · Olive
Finish and coverage: Matte · Medium coverage
The match
Jane Iredale
50 Medium Dark
Depth and undertone: Tan · Warm
Finish and coverage: Radiant · Buildable coverage
Overall match
78out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
57
Wear (Wear & performance)
74
Skin (Skin suitability)
84
Shade match
87out of 100
Colour
94
Depth
98
Undertone
65
High confidence· Digital matchWhy it matches
Match price
$56Ulta BeautyUlta Beauty
Costs $16 more

Your shade $40 at Sephora · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 25 (Tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Walnut

    NARS Soft Matte Complete Concealer, shade Walnut

    • Close colour
    • Tan · Olive undertone

    $36

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Close colour
    • Tan · Olive · warm olive undertone

    $39

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Very close colour
    • Tan · Warm undertone

    $30

  4. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    19NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $30

  6. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 50 Medium Dark, against Urban Decay Face Bond Self Setting Waterproof Foundation in 25. Every attribute compared, with its share of the score.

ComparedYour shade25Closest match50 Medium DarkScore
Shade match55% of overall87
Colour94#b67b56#b5794fVery close colourColour difference 1.6 (0 is identical)
Depth98TanTanSameDepth difference: 1.1
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone65OliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall57
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 78/100Shade match 87/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 50 Medium Dark.

Same or better

  • Very close colour
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed
  • Adds SPF 30

Different

  • Slightly warmer undertone
  • Radiant finish instead of matte
  • Does not claim transfer resistance

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 30
OverlapSilicone-based vs powder-based; silicone high vs moderate

Where to buy 50 Medium Dark

Match price
$56Ulta BeautyUlta Beauty
Costs $16 more

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.