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Face Bond Self Setting Waterproof Foundation 28 dupes and alternatives Urban Decay

Tan · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, vegan, without talc or alcohol denat.

  • 10 matches have no formulation listed and are not shown.
  • 25 matches have no vegan claim listed and are not shown.
  • 4 matches have no ingredient list listed and are not shown.

Closest shade match: e.l.f. Cosmetics Soft Glam Satin Foundation 45 Tan Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
28Change shade
Depth and undertone: Tan · Warm · peach
Finish and coverage: Matte · Medium coverage
The match
e.l.f. Cosmetics
45 Tan Warm
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
Shade match
93out of 100
Colour
90
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$32 less (80%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium Deep 45 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
28Change shade
Depth and undertone: Tan · Warm · peach
Finish and coverage: Matte · Medium coverage
The match
bareMinerals
Medium Deep 45 Neutral
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
73
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Match price
$45Ulta BeautyUlta Beauty
Costs $5 more

Your shade $40 at Sephora · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 28 (Tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Close colour
    • Tan · Warm · peach undertone

    $22

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Close colour
    • Tan · Warm undertone

    $30

  3. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Looks identical
    • Tan

    $10.99

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Close colour
    • Tan · Warm · golden undertone

    $12

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Very close colour
    • Tan · Olive · warm olive undertone

    $39

  6. NARS Soft Matte Complete Concealer

    Truffle

    NARS Soft Matte Complete Concealer, shade Truffle

    • Close colour
    • Tan · Warm · peach undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 45 Tan Warm, against Urban Decay Face Bond Self Setting Waterproof Foundation in 28. Every attribute compared, with its share of the score.

ComparedYour shade28Closest shade match45 Tan WarmScore
Shade match55% of overall93
Colour90#b87850#b57546Very close colourColour difference 2.3 (0 is identical)
Depth97TanTanSameDepth difference: 1.7
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 45 Tan Warm.

Same or better

  • $32 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium Deep 45 Neutral, against Urban Decay Face Bond Self Setting Waterproof Foundation in 28. Every attribute compared, with its share of the score.

ComparedYour shade28Closest overall alternativeMedium Deep 45 NeutralScore
Shade match55% of overall89
Colour97#b87850#bb7851Looks identicalColour difference 0.9 (0 is identical)
Depth99TanTanSameDepth difference: 0.6
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone65Warm · peachNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium Deep 45 Neutral.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Neutral rather than warm undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedSPF 20
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

e.l.f. Cosmetics Soft Glam Satin Foundation 45 Tan Warm

Match price
$8Ulta BeautyUlta Beauty
$32 less (80%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium Deep 45 Neutral

Match price
$45Ulta BeautyUlta Beauty
Costs $5 more

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.