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Face Bond Self Setting Waterproof Foundation 30 dupes and alternatives Urban Decay

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, with buildable coverage, without alcohol denat.

  • 1 match has no skin type listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Dior Forever Skin Glow Foundation 6.5W Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
30Change shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Medium coverage
The match
Dior
6.5W Warm
Depth and undertone: Deep tan · Warm
Finish and coverage: Radiant · Buildable coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $20 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Tarte Timeless Hydrating Foundation 53S Deep Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
30Change shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Medium coverage
The match
Tarte
53S Deep Sand
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
81
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Match price
$42Ulta BeautyUlta Beauty
Costs $2 more

Your shade $40 at Sephora · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 30 (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

  2. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Close colour
    • Deep · Warm undertone

    $16.99

  3. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Very close colour
    • Deep tan · Neutral undertone

    $34

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Close colour
    • Deep · Warm · golden undertone

    $22

  6. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Glow Foundation in 6.5W Warm, against Urban Decay Face Bond Self Setting Waterproof Foundation in 30. Every attribute compared, with its share of the score.

ComparedYour shade30Closest shade match6.5W WarmScore
Shade match55% of overall98
Colour97#9e633d#a16239Looks identicalColour difference 1.1 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.2
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Glow Foundation in 6.5W Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than medium coverage

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 53S Deep Sand, against Urban Decay Face Bond Self Setting Waterproof Foundation in 30. Every attribute compared, with its share of the score.

ComparedYour shade30Closest overall alternative53S Deep SandScore
Shade match55% of overall87
Colour94#9e633d#a0603cVery close colourColour difference 1.7 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.7
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 53S Deep Sand.

Same or better

  • Very close colour
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Neutral rather than warm undertone
  • Natural finish instead of matte
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy

Closest shade match

Dior Forever Skin Glow Foundation 6.5W Warm

Best price
$60SephoraSephora
Costs $20 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Tarte Timeless Hydrating Foundation 53S Deep Sand

Match price
$42Ulta BeautyUlta Beauty
Costs $2 more

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.