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Face Bond Self Setting Waterproof Foundation 30 dupes and alternatives Urban Decay

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 445N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
30Change shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Medium coverage
The match
Lancôme
445N
Depth and undertone: Deep tan · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$53SephoraSephora
Costs $13 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Dior Forever Skin Wear Blurring Natural Matte Foundation 6.5W Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
30Change shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Medium coverage
The match
Dior
6.5W Warm
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Best price
$60SephoraSephora
Costs $20 more

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Natural Matte Longwear Foundation

    ALEXANDRIA
    Shade match 85
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Fit Me Matte + Poreless Foundation

    Mocha 360
    Shade match 88
    $11.99Ulta BeautyUlta Beauty(product price)$28.01 less (70%)

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $60SephoraSephoraCosts $20 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 115.5 Mocha
    Shade match 85
    $39Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW40
    Shade match 87
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 87
    $48SephoraSephoraCosts $8 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 30 (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

  2. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Close colour
    • Deep · Warm undertone

    $16.99

  3. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Very close colour
    • Deep tan · Neutral undertone

    $34

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Close colour
    • Deep · Warm · golden undertone

    $22

  6. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 445N, against Urban Decay Face Bond Self Setting Waterproof Foundation in 30. Every attribute compared, with its share of the score.

ComparedYour shade30Closest shade match445NScore
Shade match55% of overall97
Colour95#9e633d#a2663eLooks identicalColour difference 1.4 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.8
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 88/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 445N.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for combination skin

Ingredients (information only, not scored)

19 shared ingredients; weighted similarity 36%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Dior Forever Skin Wear Blurring Natural Matte Foundation in 6.5W Warm, against Urban Decay Face Bond Self Setting Waterproof Foundation in 30. Every attribute compared, with its share of the score.

ComparedYour shade30Closest overall alternative6.5W WarmScore
Shade match55% of overall95
Colour92#9e633d#a25f38Very close colourColour difference 2.0 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.7
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyDry, combination, oilyBoth marketed for combination/​oily skin
Overall match 88/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Wear Blurring Natural Matte Foundation in 6.5W Warm.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect

Different

  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for normal skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 445N

Best price
$53SephoraSephora
Costs $13 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Dior Forever Skin Wear Blurring Natural Matte Foundation 6.5W Warm

Best price
$60SephoraSephora
Costs $20 more

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.