Deep · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
10 of 30 matches
Only showing matches with medium coverage, without coconut oil.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $40 at Sephora
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $40 at Sephora
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at Sephora
Ulta Beautyfrom $60 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $20 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: deep with neutral undertones
High confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: deep with warm undertones
High confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$25.05 less (63%)Matches: Very close colourSame matte finishSame medium coverage
Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $1 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance
Retailer shade note: dark deep neutral
High confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$28.01 less (70%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for combination skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonSephoraCosts $16 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: extra deep with warm undertones
High confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Same neutral undertoneSame medium coverageBoth claim long-wearing
Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: dark with neutral undertone
High confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $2 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Radiant rather than matte finishDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sThe closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 35 (Deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
15.5 Deep
$36
Cappuccino
$12.99
Dark Coffee
$10.99
9 Neutral
$42
15
$42
NC60
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Armani Beauty Luminous Silk Foundation in 15.8, against Urban Decay Face Bond Self Setting Waterproof Foundation in 35. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Armani Beauty Luminous Silk Foundation in 15.8.
13 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Hourglass Ambient Soft Glow Foundation in 14.5, against Urban Decay Face Bond Self Setting Waterproof Foundation in 35. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Ambient Soft Glow Foundation in 14.5.
8 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Armani Beauty Luminous Silk Foundation 15.8
SephoraYour shade $40 at Sephora
Hourglass Ambient Soft Glow Foundation 14.5
SephoraYour shade $40 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
