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Face Bond Self Setting Waterproof Foundation 39 dupes and alternatives Urban Decay

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Light0
  • Medium0
  • Full2
  • Buildable0

Finish

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Only showing matches in cushion form, cruelty-free.

  • 6 matches have no formulation listed and are not shown.
  • 14 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Unleashia Satin Wear Healthy-Green Cushion Foundation 51N Choco Fudge

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
39Change shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Medium coverage
The match
Unleashia
51N Choco Fudge
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
76out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
62
Wear (Wear & performance)
54
Skin (Skin suitability)
84
Shade match
88out of 100
Colour
96
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$16 less (40%)

Your shade $40 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    46N Burnt Umber
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Very close colourBoth claim a lightweight feelNo drying alcohol listed

    Differences: Neutral rather than warm undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 39 (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Close colour
    • Rich deep · Warm · peach undertone

    $32

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Close colour
    • Rich deep · Neutral · neutral golden undertone

    $36

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Slight colour difference
    • Rich deep · Warm undertone

    $30

  5. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Close colour
    • Rich deep · Neutral undertone

    $11.99

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    51 Deep Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 51 Deep Peach

    • Slight colour difference
    • Very deep · Warm · peach undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Unleashia Satin Wear Healthy-Green Cushion Foundation in 51N Choco Fudge, against Urban Decay Face Bond Self Setting Waterproof Foundation in 39. Every attribute compared, with its share of the score.

ComparedYour shade39Closest match51N Choco FudgeScore
Shade match55% of overall88
Colour96#4b2e24#472c21Looks identicalColour difference 1.3 (0 is identical)
Depth97Rich deepRich deepSameDepth difference: 1.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 76/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Unleashia Satin Wear Healthy-Green Cushion Foundation in 51N Choco Fudge.

Same or better

  • $16 less
  • Near-identical swatch colour
  • Full rather than medium coverage
  • Both claim a lightweight feel
  • No drying alcohol listed
  • Adds SPF 30

Different

  • Neutral rather than warm undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 30
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 51N Choco Fudge

Match price
$24Ulta BeautyUlta Beauty
$16 less (40%)

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.