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Face Bond Self Setting Waterproof Foundation 40 dupes and alternatives Urban Decay

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without fragrance.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick DPP6

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
40Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Medium coverage
The match
LYS Beauty
DPP6
Depth and undertone: Rich deep · Cool · pink
Finish and coverage: Radiant · Medium coverage
Shade match
93out of 100
Colour
88
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$28SephoraSephora
$12 less (30%)

Your shade $40 at Sephora

Closest overall alternative: Tarte Amazonian Clay Blurring Powder Foundation 61N Espresso Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
40Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Medium coverage
The match
Tarte
61N Espresso Neutral
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
83out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
100
Best price
$40SephoraSephora
Same price

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Iconic London

    Super Smoother Blurring Skin Tint

    Neutral Rich
    Shade match 83
    $35Ulta BeautyUlta Beauty$5 less (13%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  2. #4 · Essence

    Foundation Stick

    400
    Shade match 82
    $6.99Ulta BeautyUlta Beauty(product price)$33.01 less (83%)

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: very deep with cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Natasha Denona

    HY-GLAM Powder Foundation

    N17
    Shade match 83
    $55Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    33

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/oily skin

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  4. #6 · Charlotte Tilbury

    Airbrush Flawless Foundation

    17 Neutral
    Shade match 69
    $52SephoraSephoraCosts $12 more

    Matches: Same matte finishSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    69
    Finish & visual result
    88
    Wear & performance
    78
    Skin suitability
    84

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Best Skin Ever Liquid Foundation

    40N
    Shade match 72
    $24SephoraSephora$16 less (40%)

    Matches: Same medium coverageBoth claim long-wearingBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    72
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    465 Rich Cool
    Shade match 72
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: Noticeably different swatch colourNo blurring effect claimed

    Score details
    Shade match
    72
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    84

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · No blurring effect claimed

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Complexion Crush Foundation

    Very Deep Cool
    Shade match 73
    $16Ulta BeautyUlta Beauty(product price)$24 less (60%)

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: Noticeably different swatch colourNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    84

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  8. #10 · Hourglass

    Ambient Soft Glow Foundation

    17.5
    Shade match 63
    $60SephoraSephoraCosts $20 more

    Matches: Same medium coverageBoth claim a blurring effectBoth claim long-wearing

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    63
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than matte finish

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C12 Cool Deep
    Shade match 87
    $13.99Ulta BeautyUlta Beauty$26.01 less (65%)

    Matches: Same cool undertoneSame medium coverageClaims a skin-like finish

    Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · Essence

    Foundation Stick

    380
    Shade match 73
    $6.99Ulta BeautyUlta Beauty(product price)$33.01 less (83%)

    Matches: Same matte finishSame medium coverageNo drying alcohol listed

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 40 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Very close colour
    • Rich deep · Warm undertone

    $36

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick in DPP6, against Urban Decay Face Bond Self Setting Waterproof Foundation in 40. Every attribute compared, with its share of the score.

ComparedYour shade40Closest shade matchDPP6Score
Shade match55% of overall93
Colour88#32201c#2d1a13Very close colourColour difference 2.6 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall57
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyDry, combination, oilyBoth marketed for combination/​oily skin
Overall match 79/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick in DPP6.

Same or better

  • $12 less
  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Radiant finish instead of matte
  • Does not claim transfer resistance
  • Not marketed for normal skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Tarte Amazonian Clay Blurring Powder Foundation in 61N Espresso Neutral, against Urban Decay Face Bond Self Setting Waterproof Foundation in 40. Every attribute compared, with its share of the score.

ComparedYour shade40Closest overall alternative61N Espresso NeutralScore
Shade match55% of overall79
Colour64#32201c#43251dSlight colour differenceColour difference 5.7 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay Blurring Powder Foundation in 61N Espresso Neutral.

Same or better

  • Same cool undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick DPP6

Best price
$28SephoraSephora
$12 less (30%)

Your shade $40 at Sephora

Closest overall alternative

Tarte Amazonian Clay Blurring Powder Foundation 61N Espresso Neutral

Best price
$40SephoraSephora
Same price

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.