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Face Bond Self Setting Waterproof Foundation 40 dupes and alternatives Urban Decay

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Live Tinted HUESTICK Complexion Stick 01 Deep

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
40Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Medium coverage
The match
Live Tinted
01 Deep
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
82
Wear (Wear & performance)
54
Skin (Skin suitability)
84
Shade match
94out of 100
Colour
91
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $2 more

Your shade $40 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · TIRTIR

    Mask Fit AI Filter Cushion

    55N ESPRESSO
    Shade match 80
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  2. #3 · Tarte

    Face Tape Full Coverage Foundation

    64W espresso warm
    Shade match 75
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    75
    Finish & visual result
    93
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  3. Shade match 77
    $13.48WalmartWalmart$26.52 less (66%)

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. Shade match 74
    $14.50Ulta BeautyUlta Beauty(product price)$25.50 less (64%)

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Noticeably different swatch colourFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    74
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: deep shade with cool undertones

    Medium confidence· Digital match

    View match
  5. Shade match 70
    $69SephoraSephoraCosts $29 more

    Matches: Same cool undertoneSame matte finishBoth claim transfer resistance

    Differences: Noticeably different swatch colourSlightly lighterFull rather than medium coverage

    Score details
    Shade match
    70
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  6. Shade match 83
    $39SephoraSephora$1 less (3%)

    Matches: Same cool undertoneBoth claim long-wearingNo drying alcohol listed

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deepest cool with red undertones

    Medium confidence· Digital match

    View match
  7. #8 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    10N
    Shade match 73
    $49SephoraSephoraCosts $9 more

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. #9 · TIRTIR

    Mask Fit Red Cushion

    55N ESPRESSO
    Shade match 70
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Same matte finishBoth claim transfer resistanceClaims not settling into lines

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    70
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW66
    Shade match 81
    $46Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim transfer resistance

    Differences: Radiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    84

    Slight colour difference · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  10. #11 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    11N
    Shade match 69
    $49SephoraSephoraCosts $9 more

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    69
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: ultra deep skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 40 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Very close colour
    • Rich deep · Warm undertone

    $36

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Live Tinted HUESTICK Complexion Stick in 01 Deep, against Urban Decay Face Bond Self Setting Waterproof Foundation in 40. Every attribute compared, with its share of the score.

ComparedYour shade40Closest match01 DeepScore
Shade match55% of overall94
Colour91#32201c#382620Very close colourColour difference 2.2 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Live Tinted HUESTICK Complexion Stick in 01 Deep.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high

Where to buy 01 Deep

Best price
$42Ulta BeautyUlta Beauty
Costs $2 more

Your shade $40 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.