Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
7 of 30 matches
Only showing matches made for sensitive skin, with medium coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Sephora · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beauty$13.99View at Ulta Beauty
CVS$14.79View at CVS
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $12 moreMatches: Same matte finishSame medium coverageClaims a skin-like finish
Differences: Neutral rather than cool undertone
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$21.01 less (53%)Matches: Same cool undertoneSame matte finishSame medium coverage
Differences: Noticeably different swatch colourNo blurring effect claimed
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · No blurring effect claimed
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSUlta Beauty(product price)$24 less (60%)Matches: Same cool undertoneSame matte finishSame medium coverage
Differences: Noticeably different swatch colourNo long-wear claimDoes not claim transfer resistance
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Same medium coverageBoth claim a blurring effectBoth claim long-wearing
Differences: Noticeably different swatch colourNeutral rather than cool undertoneNatural rather than matte finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than matte finish
Retailer shade note: deepest with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$33.01 less (83%)Matches: Same matte finishSame medium coverageNo drying alcohol listed
Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyThe closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 40 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
63N espresso neutral
$32
17.5 Deep
$36
30NC
$30
9N
$38
6N1
$34
Ganache
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris True Match Super-Blendable Foundation in C12 Cool Deep, against Urban Decay Face Bond Self Setting Waterproof Foundation in 40. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in C12 Cool Deep.
10 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Essence Foundation Stick in 400, against Urban Decay Face Bond Self Setting Waterproof Foundation in 40. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Essence Foundation Stick in 400.
2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation C12 Cool Deep
Ulta BeautyYour shade $40 at Sephora · lowest price $9.97 at Walmart
Essence Foundation Stick 400
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
