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Face Bond Self Setting Waterproof Foundation 40 dupes and alternatives Urban Decay

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

  • Light0
  • Medium0
  • Full2
  • Buildable0

Finish

  • Matte2
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF, applied. RemoveMineral0

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2 of 30

Only showing matches in stick form, with SPF, without talc.

  • 11 matches have no formulation listed and are not shown.
  • 27 matches have no SPF listed and are not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Rich Espresso

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
40Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Medium coverage
The match
BLK/OPL
Rich Espresso
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
80out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
93
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Shade match
77out of 100
Colour
63
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$13.48WalmartWalmart
$26.52 less (66%)

Your shade $40 at Sephora

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Java Dream
    Shade match 74
    $14.50Ulta BeautyUlta Beauty(product price)$25.50 less (64%)

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Noticeably different swatch colourFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    74
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: deep shade with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 40 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Very close colour
    • Rich deep · Warm undertone

    $36

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Rich Espresso, against Urban Decay Face Bond Self Setting Waterproof Foundation in 40. Every attribute compared, with its share of the score.

ComparedYour shade40Closest matchRich EspressoScore
Shade match55% of overall77
Colour63#32201c#3f3130Slight colour differenceColour difference 5.9 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 80/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Rich Espresso.

Same or better

  • $26.52 less
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • No drying alcohol listed
  • Adds SPF 15

Different

  • Small colour difference on the swatch
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 15
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy Rich Espresso

Best price
$13.48WalmartWalmart
$26.52 less (66%)

Your shade $40 at Sephora

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.