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Face Bond Self Setting Waterproof Foundation 40 dupes and alternatives Urban Decay

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

  • Matte1
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

  • Dimethicone0
  • Fragrance0
  • Alcohol denat.0
  • Talc0
  • Silicones0
  • Coconut oil0
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1 of 30

Only showing matches with full coverage, in powder form.

  • 11 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Juvia's Place I am Magic Powder Foundation Zambia - Deep Dark 1

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
40Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Medium coverage
The match
Juvia's Place
Zambia - Deep Dark 1
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
77out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Shade match
73out of 100
Colour
56
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$20Ulta BeautyUlta Beauty
$20 less (50%)

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 40 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Very close colour
    • Rich deep · Warm undertone

    $36

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Juvia's Place I am Magic Powder Foundation in Zambia - Deep Dark 1, against Urban Decay Face Bond Self Setting Waterproof Foundation in 40. Every attribute compared, with its share of the score.

ComparedYour shade40Closest matchZambia - Deep Dark 1Score
Shade match55% of overall73
Colour56#32201c#492923Slight colour differenceColour difference 6.8 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 77/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Zambia - Deep Dark 1.

Same or better

  • $20 less
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholListed (alcohol denat.)No ingredient list
SPFNot listedNot listed
Overlap
View full match

Where to buy Zambia - Deep Dark 1

Best price
$20Ulta BeautyUlta Beauty
$20 less (50%)

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.