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Face Bond Self Setting Waterproof Foundation 7 dupes and alternatives Urban Decay

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 120N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
7Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
Gucci
120N
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Best price
$69SephoraSephora
Costs $29 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: TIRTIR Mask Fit AI Filter Cushion 21N IVORY

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
7Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
TIRTIR
21N IVORY
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
Overall match
92out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Match price
$25Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $40 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Warm Ivory (NW-022)
    Shade match 93
    $58SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No blurring effect claimed · Contains listed fragrance

    Retailer shade note: Extra light, neutral warm undertones

    High confidence· Digital match

    View match
  2. Shade match 86
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage

    Retailer shade note: L3.5 - Light with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  3. #5 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Ivory (W-026)
    Shade match 86
    $58SephoraSephoraCosts $18 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: Extra light, warm undertones

    High confidence· Digital match

    View match
  4. #6 · Tarte

    Amazonian Clay Blurring Powder Foundation

    18N Fair-Light Neutral
    Shade match 85
    $40SephoraSephoraSame price

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly deeperSlightly cooler undertoneDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible Cushion Foundation

    120 Warm
    Shade match 86
    $19.99Ulta BeautyUlta Beauty(product price)$20.01 less (50%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    High confidence· Digital match

    View match
  6. #8 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    10.5Y Light
    Shade match 89
    $24SephoraSephora$16 less (40%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    33

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: light, yellow undertone

    High confidence· Digital match

    View match
  7. #9 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    10 Light Warm
    Shade match 87
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    78
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: warm olive

    High confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C3
    Shade match 89
    $39SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: very fair beige with light golden undertones

    High confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Airbrush Flawless Foundation

    3 Warm
    Shade match 86
    $52Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    78
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: fair with warm undertones

    High confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Airbrush Flawless Foundation

    4 Warm
    Shade match 85
    $52Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    78
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: fair with warm undertones

    High confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    17Y Light
    Shade match 86
    $24SephoraSephora$16 less (40%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    33

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: light, yellow undertone

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 7 (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Looks identical
    • Fair · Neutral undertone

    $36

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 2

    • Very close colour
    • Fair · Neutral undertone

    $22

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Coconut Flakes 2.7 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Coconut Flakes 2.7 Neutral

    • Very close colour
    • Light · Neutral undertone

    $31

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $36

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11.5

    • Looks identical
    • Fair · Warm · peach undertone

    $30

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Porcelain

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain

    • Close colour
    • Very fair · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 120N, against Urban Decay Face Bond Self Setting Waterproof Foundation in 7. Every attribute compared, with its share of the score.

ComparedYour shade7Closest shade match120NScore
Shade match55% of overall95
Colour93#f5cba0#f6d1a7Very close colourColour difference 1.9 (0 is identical)
Depth96FairVery fairCloseDepth difference: 2.4
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 120N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

TIRTIR Mask Fit AI Filter Cushion in 21N IVORY, against Urban Decay Face Bond Self Setting Waterproof Foundation in 7. Every attribute compared, with its share of the score.

ComparedYour shade7Closest overall alternative21N IVORYScore
Shade match55% of overall95
Colour92#f5cba0#efc7a2Very close colourColour difference 1.9 (0 is identical)
Depth96FairFairSameDepth difference: 2.2
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 92/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 21N IVORY.

Same or better

  • $15 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 120N

Best price
$69SephoraSephora
Costs $29 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

TIRTIR Mask Fit AI Filter Cushion 21N IVORY

Match price
$25Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.