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Face Bond Self Setting Waterproof Foundation 9 dupes and alternatives Urban Decay

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Hourglass Illusion Luminous Glow Foundation SPF 30 3

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
9Change shade
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Medium coverage
The match
Hourglass
3
Depth and undertone: Fair · Cool · pink
Finish and coverage: Radiant · Medium coverage
Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
Best price
$60SephoraSephora
Costs $20 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Sephora Collection Best Skin Ever Liquid Foundation 12P

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
9Change shade
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Medium coverage
The match
Sephora Collection
12P
Depth and undertone: Fair · Cool · pink
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
70
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Best price
$24SephoraSephora
$16 less (40%)

Your shade $40 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    75
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Cushion Foundation

    140 Neutral
    Shade match 82
    $19.99Ulta BeautyUlta Beauty$20.01 less (50%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage

    High confidence· Digital match

    View match
  3. Shade match 91
    $48SephoraSephoraCosts $8 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: light tan with pink undertones

    High confidence· Digital match

    View match
  4. Shade match 92
    $54SephoraSephoraCosts $14 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: light with cool undertones

    High confidence· Digital match

    View match
  5. #7 · Tarte

    Timeless Hydrating Foundation

    27B Light-Medium Beige
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  6. Shade match 87
    $46SephoraSephoraCosts $6 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: fair skin with neutral/peachy undertones

    High confidence· Digital match

    View match
  7. Shade match 84
    $46SephoraSephoraCosts $6 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: fair - neutral

    High confidence· Digital match

    View match
  8. Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly deeperFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  9. Shade match 93
    $56Ulta BeautyUlta BeautyCosts $16 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Slightly deeperRadiant rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    57
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: fair with cool pink undertones

    High confidence· Digital match

    View match
  10. #12 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1W2 Sand
    Shade match 77
    $52SephoraSephoraCosts $12 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly deeperOlive rather than cool undertoneNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Olive rather than cool undertone · No blurring effect claimed · Not marketed for normal skin

    Retailer shade note: light with warm subtle olive undertones

    High confidence· Digital match

    View match
  11. Shade match 83
    $46SephoraSephoraCosts $6 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for combination skin

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: fair skin with neutral/peachy undertones

    High confidence· Digital match

    View match
  12. Shade match 82
    $46SephoraSephoraCosts $6 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: light skin with neutral/pinky undertones

    High confidence· Digital match

    View match
  13. Shade match 96
    $49SephoraSephoraCosts $9 more

    Matches: Very close colourSame cool undertoneBoth claim long-wearing

    Differences: Radiant rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Fair with cool undertones

    High confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 9 (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    220C

    Rare Beauty Liquid Touch Brightening Concealer, shade 220C

    • Very close colour
    • Light · Cool undertone

    $24

  2. NARS Radiant Creamy Concealer

    Café Au Lait

    NARS Radiant Creamy Concealer, shade Café Au Lait

    • Looks identical
    • Fair · Neutral undertone

    $36

  3. NARS Soft Matte Complete Concealer

    Honey

    NARS Soft Matte Complete Concealer, shade Honey

    • Close colour
    • Light · Cool undertone

    $36

  4. L'Oréal Paris True Match Radiant Serum Concealer

    W7

    L'Oréal Paris True Match Radiant Serum Concealer, shade W7

    • Close colour
    • Light · Cool undertone

    $16.99

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach

    • Close colour
    • Light · Cool · rosy undertone

    $8

  6. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Very close colour
    • Fair

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 3, against Urban Decay Face Bond Self Setting Waterproof Foundation in 9. Every attribute compared, with its share of the score.

ComparedYour shade9Closest shade match3Score
Shade match55% of overall96
Colour94#fcc29d#f8c0a0Very close colourColour difference 1.6 (0 is identical)
Depth98FairFairSameDepth difference: 1.2
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 78/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 3.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim transfer resistance
  • Claims not settling into lines
  • No drying alcohol listed
  • Adds SPF 30

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 30
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Sephora Collection Best Skin Ever Liquid Foundation in 12P, against Urban Decay Face Bond Self Setting Waterproof Foundation in 9. Every attribute compared, with its share of the score.

ComparedYour shade9Closest overall alternative12PScore
Shade match55% of overall92
Colour87#fcc29d#f8c8a4Very close colourColour difference 2.7 (0 is identical)
Depth97FairFairSameDepth difference: 1.6
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 86/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Liquid Foundation in 12P.

Same or better

  • $16 less
  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim long-wearing
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Not marketed for oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy

Closest shade match

Hourglass Illusion Luminous Glow Foundation SPF 30 3

Best price
$60SephoraSephora
Costs $20 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Sephora Collection Best Skin Ever Liquid Foundation 12P

Best price
$24SephoraSephora
$16 less (40%)

Your shade $40 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.