Beautler.Your beauty butler

Face Bond Self Setting Waterproof Foundation 9 dupes and alternatives Urban Decay

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for oily skin, in stick form, without talc or alcohol denat.

  • 2 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick 140 Ivoire N

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
9Change shade
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Medium coverage
The match
Lancôme
140 Ivoire N
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
81
Wear (Wear & performance)
78
Skin (Skin suitability)
60
Shade match
87out of 100
Colour
93
Depth
98
Undertone
65
High confidence· Digital matchWhy it matches
Best price
$46SephoraSephora
Costs $6 more

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly deeperFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  2. Shade match 83
    $46SephoraSephoraCosts $6 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for combination skin

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: fair skin with neutral/peachy undertones

    High confidence· Digital match

    View match
  3. Shade match 82
    $46SephoraSephoraCosts $6 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: light skin with neutral/pinky undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 9 (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    220C

    Rare Beauty Liquid Touch Brightening Concealer, shade 220C

    • Very close colour
    • Light · Cool undertone

    $24

  2. NARS Radiant Creamy Concealer

    Café Au Lait

    NARS Radiant Creamy Concealer, shade Café Au Lait

    • Looks identical
    • Fair · Neutral undertone

    $36

  3. NARS Soft Matte Complete Concealer

    Honey

    NARS Soft Matte Complete Concealer, shade Honey

    • Close colour
    • Light · Cool undertone

    $36

  4. L'Oréal Paris True Match Radiant Serum Concealer

    W7

    L'Oréal Paris True Match Radiant Serum Concealer, shade W7

    • Close colour
    • Light · Cool undertone

    $16.99

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach

    • Close colour
    • Light · Cool · rosy undertone

    $8

  6. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Very close colour
    • Fair

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick in 140 Ivoire N, against Urban Decay Face Bond Self Setting Waterproof Foundation in 9. Every attribute compared, with its share of the score.

ComparedYour shade9Closest match140 Ivoire NScore
Shade match55% of overall87
Colour93#fcc29d#f7c0a1Very close colourColour difference 1.9 (0 is identical)
Depth98FairFairSameDepth difference: 1.3
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 82/100Shade match 87/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick in 140 Ivoire N.

Same or better

  • Very close colour
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • Not marketed for combination skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high

Where to buy 140 Ivoire N

Best price
$46SephoraSephora
Costs $6 more

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.