Face Bond Self Setting Waterproof Foundation 9 dupes and alternatives Urban Decay
Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
SortSort byOverall match
1 of 32 matches
Only showing matches with buildable coverage, in liquid form, without talc.
- 2 matches have no formulation listed and are not shown.
- 1 match has no ingredient list listed and is not shown.
Closest shade matchClosest overall alternative: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 14 Fair
The equivalent shade and the most similar foundation overall.

- Overall match
- 81out of 100
- Shade (Shade match)
- 93
- Finish (Finish & visual result)
- 57
- Wear (Wear & performance)
- 74
- Skin (Skin suitability)
- 84
- Shade match
- 93out of 100
- Colour
- 90
- Depth
- 91
- Undertone
- 100
Your shade $40 at Sephora
Where to buy 14 Fair
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 9 (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

220C
Rare Beauty Liquid Touch Brightening Concealer, shade 220C
- Very close colour
- Light · Cool undertone
$24
Café Au Lait

Honey
W7
Light Peach
e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach
- Close colour
- Light · Cool · rosy undertone
$8
025 Medium
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 14 Fair, against Urban Decay Face Bond Self Setting Waterproof Foundation in 9. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 14 Fair.
Same or better
- Very close colour
- Same cool undertone
- Buildable rather than medium coverage
- Claims a skin-like finish
- Both claim a blurring effect
- Both claim long-wearing
- Claims colour stability
- Both claim a lightweight feel
- No drying alcohol listed
- Adds SPF 30
Different
- Runs slightly deeper
- Radiant finish instead of matte
- Does not claim transfer resistance
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Where to buy 14 Fair
Your shade $40 at Sephora
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.