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Hydromaniac Hydrating Dewy Foundation 55 dupes and alternatives Urban Decay

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free5Oil-free0With SPF0Mineral0

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6 of 30

Only showing matches with light coverage.

Closest shade matchClosest overall alternative: CoverGirl Clean Fresh Skin Milk Foundation Deep/Dark

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
55Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
CoverGirl
Deep/Dark
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Overall match
79out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
58
Wear (Wear & performance)
54
Skin (Skin suitability)
80
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$11.99CVSCVS
$23.01 less (66%)

Your shade $35 at Sephora

CVSView at CVS

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #2 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    6
    Overall 72
    $39SephoraSephoraCosts $4 more

    Matches: Both claim a blurring effectBoth claim a lightweight feel

    Differences: Olive rather than neutral undertoneMatte rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    40

    Close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Olive rather than neutral undertone · Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for dry skin

    Retailer shade note: TAN WITH NEUTRAL OLIVE UNDERTONES

    Medium confidence· Digital match

    View match
  2. #3 · CoverGirl

    Clean Fresh Skin Milk Foundation

    620 Deep
    Overall 68
    $10.49TargetTarget$24.51 less (70%)

    Matches: Similar undertone (warm vs neutral)Claims not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    80

    Slight colour difference · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #4 · Refy

    Skin Base Hydrating Gel Skin Tint

    230 W
    Overall 75
    $40SephoraSephoraCosts $5 more

    Matches: Similar undertone (warm vs neutral)Same natural finishBoth claim a skin-like finish

    Differences: Noticeably different swatch colourLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    72
    Finish & visual result
    85
    Wear & performance
    80
    Skin suitability
    40

    Slight colour difference · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Light rather than medium coverage · No blurring effect claimed · Not marketed for dry skin

    Retailer shade note: tan with warm golden tones

    Medium confidence· Digital match

    View match
  4. #5 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    6.5
    Overall 66
    $39SephoraSephoraCosts $4 more

    Matches: Both claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMatte rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    70
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    40

    Close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for dry skin

    Retailer shade note: TAN WITH COOL UNDERTONES

    Medium confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    320 Cool
    Overall 69
    $16.99Ulta BeautyUlta Beauty$18.01 less (51%)

    Matches: Both claim a skin-like finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    66
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    76

    Slight colour difference · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 55 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Golden Caramel

    CoverGirl TruBlend Undercover Concealer, shade Golden Caramel

    • Very close colour
    • Deep tan · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    34 Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 34 Medium Golden

    • Very close colour
    • Deep tan · Olive · warm olive undertone

    $32

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Slight colour difference
    • Deep tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Slight colour difference
    • Deep · Warm · golden undertone

    $22

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Slight colour difference
    • Deep tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Slight colour difference
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Clean Fresh Skin Milk Foundation in Deep/Dark, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 55. Every attribute compared, with its share of the score.

ComparedYour shade55Closest matchDeep/DarkScore
Shade match55% of overall96
Colour94#8f6e53#936e54Very close colourColour difference 1.7 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.6
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall58
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, dryCombination, dry, normal, oilyBoth marketed for normal/​dry skin
Overall match 79/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Clean Fresh Skin Milk Foundation in Deep/Dark.

Same or better

  • $23.01 less
  • Very close colour
  • Same neutral undertone
  • Light rather than medium coverage
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No skin-like finish claimed
  • No blurring effect claimed
  • No long-wear claim
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy Deep/Dark

Best price
$11.99CVSCVS
$23.01 less (66%)

Your shade $35 at Sephora

CVSView at CVS

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.