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Hydromaniac Hydrating Dewy Foundation 80 dupes and alternatives Urban Decay

Very deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free9No drying alcohol9Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, without silicones.

Closest shade match: Glossier Stretch Fluid Foundation for Buildable Coverage Very Deep 1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
80Change shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
The match
Glossier
Very Deep 1
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
89out of 100
Colour
82
Depth
95
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
$1 less (3%)

Your shade $35 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Deep 35 Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
80Change shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
The match
Smashbox
Deep 35 Warm
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
83out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
76
High confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $6 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier R1
    Shade match 86
    $69SephoraSephoraCosts $34 more

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNo long-wear claimNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    43

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Not marketed for dry skin

    Retailer shade note: deep to rich warm

    Medium confidence· Digital match

    View match
  2. #4 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Deep 3
    Shade match 88
    $34SephoraSephora$1 less (3%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo blurring effect claimedNot marketed for normal/dry skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Not marketed for normal/dry skin

    Retailer shade note: peach undertone

    High confidence· Digital match

    View match
  3. #5 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Deep 1
    Shade match 87
    $34SephoraSephora$1 less (3%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo blurring effect claimedNot marketed for normal/dry skin

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Not marketed for normal/dry skin

    Retailer shade note: golden undertone

    High confidence· Digital match

    View match
  4. #6 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Medium Deep 1
    Shade match 86
    $34SephoraSephora$1 less (3%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo blurring effect claimedNot marketed for normal/dry skin

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Not marketed for normal/dry skin

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  5. #7 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Espresso
    Shade match 81
    $45Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    76

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No long-wear claim

    Retailer shade note: very deep with rich neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Ogee

    Complexion Perfecting Serum Foundation

    Chestnut 13.75W
    Shade match 83
    $49Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · No long-wear claim · Not marketed for normal/dry skin

    Retailer shade note: deep auburn, rich-golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier R2
    Shade match 78
    $69SephoraSephoraCosts $34 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    43

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Not marketed for dry skin

    Retailer shade note: deep to rich neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 80 (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4Y73

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4Y73

    • Very close colour
    • Deep · Warm · golden undertone

    $35

    SephoraView at Sephora
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 1

    • Close colour
    • Very deep · Warm · golden undertone

    $22

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Slight colour difference
    • Deep · Warm · golden undertone

    $24

    SephoraView at Sephora
  6. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Glossier Stretch Fluid Foundation for Buildable Coverage in Very Deep 1, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 80. Every attribute compared, with its share of the score.

ComparedYour shade80Closest shade matchVery Deep 1Score
Shade match55% of overall89
Colour82#714b27#664927Close colourColour difference 3.4 (0 is identical)
Depth95Very deepVery deepSameDepth difference: 2.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared52
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, drySensitiveMarketed for different skin types
Overall match 79/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Fluid Foundation for Buildable Coverage in Very Deep 1.

Same or better

  • $1 less
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No blurring effect claimed
  • Not marketed for normal/dry skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Deep 35 Warm, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 80. Every attribute compared, with its share of the score.

ComparedYour shade80Closest overall alternativeDeep 35 WarmScore
Shade match55% of overall81
Colour74#714b27#653e1dClose colourColour difference 4.4 (0 is identical)
Depth79Very deepVery deepSome differenceDepth difference: 7.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared63
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 83/100Shade match 81/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Deep 35 Warm.

Same or better

  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Glossier Stretch Fluid Foundation for Buildable Coverage Very Deep 1

Best price
$34SephoraSephora
$1 less (3%)

Your shade $35 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Deep 35 Warm

Match price
$41Ulta BeautyUlta Beauty
Costs $6 more

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.