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Hydromaniac Hydrating Dewy Foundation 80 dupes and alternatives Urban Decay

Very deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for oily skin, with medium coverage, in liquid form.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: Fièra Cosmetics All-in-Wonder Concealer + Foundation Espresso

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Urban Decay
80Change shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
The match
Fièra Cosmetics
Espresso
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
81out of 100
Colour
83
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$45Ulta BeautyUlta Beauty
Costs $10 more

Your shade $35 at Ulta Beauty

Closest overall alternative: Hourglass Ambient Soft Glow Foundation 15.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Urban Decay
80Change shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
The match
Hourglass
15.5
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
78out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
88
Wear (Wear & performance)
68
Skin (Skin suitability)
76
Best price
$60SephoraSephora
Costs $25 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 80 (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4Y73

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4Y73

    • Very close colour
    • Deep · Warm · golden undertone

    $35

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 1

    • Close colour
    • Very deep · Warm · golden undertone

    $22

  3. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

  5. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Slight colour difference
    • Deep · Warm · golden undertone

    $24

  6. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fièra Cosmetics All-in-Wonder Concealer + Foundation in Espresso, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 80. Every attribute compared, with its share of the score.

ComparedYour shade80Closest shade matchEspressoScore
Shade match55% of overall81
Colour83#714b27#744b2fClose colourColour difference 3.2 (0 is identical)
Depth99Very deepDeepCloseDepth difference: 0.7
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 78/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fièra Cosmetics All-in-Wonder Concealer + Foundation in Espresso.

Same or better

  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • Radiant finish instead of natural
  • No long-wear claim

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs moderate

Why the closest overall alternative works

Hourglass Ambient Soft Glow Foundation in 15.5, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 80. Every attribute compared, with its share of the score.

ComparedYour shade80Closest overall alternative15.5Score
Shade match55% of overall77
Colour76#714b27#734b32Close colourColour difference 4.1 (0 is identical)
Depth99Very deepDeepCloseDepth difference: 0.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, dryNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 78/100Shade match 77/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 15.5.

Same or better

  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • No skin-like finish claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Fièra Cosmetics All-in-Wonder Concealer + Foundation Espresso

Best price
$45Ulta BeautyUlta Beauty
Costs $10 more

Your shade $35 at Ulta Beauty

Closest overall alternative

Hourglass Ambient Soft Glow Foundation 15.5

Best price
$60SephoraSephora
Costs $25 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.