Hydromaniac Hydrating Dewy Foundation 90 dupes and alternatives Urban Decay
4.3 (6,764)·Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim 24-hour wear
Differences: Olive rather than neutral undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
67
Wear & performance
82
Skin suitability
40
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin
Retailer shade note: D7 - Very deep with neutral undertones and an olive tone
The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 90 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
KimChi Chic Beauty A Really Good Foundation in 140D, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 90. Every attribute compared, with its share of the score.
ComparedYour shade90Closest shade match140DHow they compareScore
Shade match55% of overall96
Colour60%95#5b3826#5d3c2bLooks identicalColour difference 1.4 (0 is identical)
Finish35%78NaturalNatural matteCloseNatural matte finish rather than natural
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type100%80Normal, dryDry, normal, combination, oilyBoth marketed for normal/dry skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
PÜR 4-in-1 Tinted Moisturizer SPF 20 in Chestnut DPN2, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 90. Every attribute compared, with its share of the score.
ComparedYour shade90Closest overall alternativeChestnut DPN2How they compareScore
Shade match55% of overall93
Colour60%88#5b3826#533624Very close colourColour difference 2.5 (0 is identical)
Overall match 85/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $20 more
