Beautler.Your beauty butler

Hydromaniac Hydrating Dewy Foundation 90 dupes and alternatives Urban Decay

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free1Oil-free0With SPF0Mineral, applied. Remove

Avoid an ingredient

Sort

2 of 30

Only showing matches mineral-based, without talc.

Closest shade matchClosest overall alternative: SUBTL. Beauty Stackable BB Powder Foundation Single Deepest 2N

The equivalent shade and the most similar foundation overall.

Your shade
Urban Decay
90Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
SUBTL. Beauty
Deepest 2N
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
88
Wear (Wear & performance)
54
Skin (Skin suitability)
50
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$11 less (31%)

Your shade $35 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Date 7N
    Shade match 88
    $36SephoraSephoraCosts $1 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: No blurring effect claimedNot marketed for normal skin

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    80
    Skin suitability
    40

    Close colour · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for normal skin

    Retailer shade note: deep / rich - neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Urban Decay Hydromaniac Hydrating Dewy Foundation 90 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Looks identical
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Looks identical
    • Very deep · Neutral · neutral pink undertone

    $35

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    61G espresso golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61G espresso golden

    • Very close colour
    • Rich deep · Olive undertone

    $32

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Very close colour
    • Very deep

    $12

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

SUBTL. Beauty Stackable BB Powder Foundation Single in Deepest 2N, against Urban Decay Hydromaniac Hydrating Dewy Foundation in 90. Every attribute compared, with its share of the score.

ComparedYour shade90Closest matchDeepest 2NScore
Shade match55% of overall98
Colour97#5b3826#5f3a28Looks identicalColour difference 1.0 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.6
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dryNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To SUBTL. Beauty Stackable BB Powder Foundation Single in Deepest 2N.

Same or better

  • $11 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • No long-wear claim

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs powder-based; silicone high vs none
View full match

Where to buy Deepest 2N

Match price
$24Ulta BeautyUlta Beauty
$11 less (31%)

Your shade $35 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.