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Supernatural Complexion Stick 30 Medium Tan Warm dupes and alternatives Well People

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: m.ph by Mary Phillips Le Skin Weightless Serum Foundation Medium 170 G

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Well People
30 Medium Tan WarmChange shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Light coverage
The match
m.ph by Mary Phillips
Medium 170 G
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $30.80 more

Your shade $18.20 at Ulta Beauty

Closest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Tan Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Well People
30 Medium Tan WarmChange shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Light coverage
The match
Ulta Beauty Collection
Tan Warm
Depth and undertone: Medium tan · Warm
Finish and coverage: Matte · Medium coverage
Overall match
88out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
58
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$16Ulta BeautyUlta Beauty
$2.20 less (12%)

Your shade $18.20 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 20
    Shade match 98
    $69SephoraSephoraCosts $50.80 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than light coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than light coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with golden red undertones

    Medium confidence· Digital match

    View match
  2. #4 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 120 W
    Shade match 97
    $49SephoraSephoraCosts $30.80 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Medium rather than light coverageNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $55SephoraSephoraCosts $36.80 more

    Matches: Near-identical swatch colourBoth claim a lightweight feelAdds SPF 20

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than light coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W7 Warm Medium Deep
    Shade match 95
    $13.99Ulta BeautyUlta Beauty$4.21 less (23%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 17
    Shade match 89
    $69SephoraSephoraCosts $50.80 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than light coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than light coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium To Tan Olive
    Shade match 88
    $16Ulta BeautyUlta Beauty(product price)$2.20 less (12%)

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Olive rather than warm undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural finish · Medium rather than light coverage

    Medium confidence· Digital match

    View match
  7. #9 · ILIA

    True Skin Serum Foundation

    Senja SF9.25
    Shade match 91
    $56SephoraSephoraCosts $37.80 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than light coverageNot marketed for combination/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than light coverage · Not marketed for combination/oily skin

    Retailer shade note: deep with golden olive undertones

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    11 Neutral
    Shade match 90
    $52SephoraSephoraCosts $33.80 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · Not marketed for oily/sensitive skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 97
    $34SephoraSephoraCosts $15.80 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Medium rather than light coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  10. Shade match 92
    $12.98WalmartWalmart$5.22 less (29%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than light coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for combination/dry/normal/oily skin

    Medium confidence· Digital match

    View match
  11. #13 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan Neutral
    Shade match 86
    $16Ulta BeautyUlta Beauty$2.20 less (12%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than light coverage

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Well People Supernatural Complexion Stick 30 Medium Tan Warm (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brittle 6.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brittle 6.5 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    17W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 17W

    • Looks identical
    • Medium tan · Warm undertone

    $30

  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Looks identical
    • Medium tan · Warm · golden undertone

    $22

  4. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Maple 8.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Maple 8.5

    • Very close colour
    • Medium · Warm · peach undertone

    $39

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 400

    • Very close colour
    • Medium · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Medium 170 G, against Well People Supernatural Complexion Stick in 30 Medium Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shade30 Medium Tan WarmClosest shade matchMedium 170 GScore
Shade match55% of overall98
Colour97#c98a55#c68851Looks identicalColour difference 1.0 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 85/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Medium 170 G.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than light coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for oily/sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Ulta Beauty Collection Complexion Crush Foundation in Tan Warm, against Well People Supernatural Complexion Stick in 30 Medium Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shade30 Medium Tan WarmClosest overall alternativeTan WarmScore
Shade match55% of overall97
Colour95#c98a55#cf8a53Looks identicalColour difference 1.4 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Tan Warm.

Same or better

  • $2.20 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than light coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Where to buy

Closest shade match

m.ph by Mary Phillips Le Skin Weightless Serum Foundation Medium 170 G

Best price
$49SephoraSephora
Costs $30.80 more

Your shade $18.20 at Ulta Beauty

Closest overall alternative

Ulta Beauty Collection Complexion Crush Foundation Tan Warm

Match price
$16Ulta BeautyUlta Beauty
$2.20 less (12%)

Your shade $18.20 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.