Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
10 of 30 matches
Only showing matches with medium coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $69 at Sephora
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$15 less (22%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: light with warm undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$19 less (28%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: Light with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$21 less (30%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than neutral undertone
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than neutral undertone
Retailer shade note: medium light tan with olive undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$21 less (30%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: light with golden undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$31 less (45%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed
Retailer shade note: light (warm)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$31 less (45%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: light medium with warm neutral undertones
High confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta Beauty
Macy's$38View at Macy'sUlta Beauty(product price)$61 less (88%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed
Retailer shade note: light with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalgreens$8View at WalgreensWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty$57.01 less (83%)Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for combination skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonThe closest shade to Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier M1 (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
3.5 Neutral
$42
Medium Sand
$8
Sugar Biscuit 3.5 Neutral
$31
NC17
$30
Medium 1
$22
25.0 Medium Natural
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Fit Me Matte + Poreless Foundation in Buff Beige 130, against Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier M1. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Matte + Poreless Foundation in Buff Beige 130.
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light Medium 11, against Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier M1. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light Medium 11.
5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Maybelline Fit Me Matte + Poreless Foundation Buff Beige 130
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Light Medium 11
SephoraYour shade $69 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
