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PhotoFocus Liquid Foundation Bronze Beige dupes and alternatives Wet n Wild

Light medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free1With SPF0Mineral1

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Only showing matches with medium coverage, with a matte finish, without silicones.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Dior Forever Natural Matte Velvet Compact Foundation 4N

The equivalent shade and the most similar foundation overall.

Your shade
Wet n Wild
Bronze BeigeChange shade
Depth and undertone: Light medium
Finish and coverage: Matte · Full coverage
The match
Dior
4N
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
73out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
67
Wear (Wear & performance)
40
Skin (Skin suitability)
0
Shade match
92out of 100
Colour
99
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$64SephoraSephora
Costs $58.76 more

Your shade $5.24 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Wet n Wild PhotoFocus Liquid Foundation Bronze Beige (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3N Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    37G medium-tan golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 37G medium-tan golden

    • Looks identical
    • Light medium · Olive undertone

    $32

    SephoraView at Sephora
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.25

    • Looks identical
    • Light medium · Cool · pink undertone

    $42

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Very close colour
    • Medium light · Warm · peach undertone

    $24

    SephoraView at Sephora
  6. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Dior Forever Natural Matte Velvet Compact Foundation in 4N, against Wet n Wild PhotoFocus Liquid Foundation in Bronze Beige. Every attribute compared, with its share of the score.

ComparedYour shadeBronze BeigeClosest match4NScore
Shade match55% of overall92
Colour99#d8aa87#d7a985Looks identicalColour difference 0.4 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall67
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0Dry, normalCombination, oilyMarketed for different skin types
Overall match 73/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Natural Matte Velvet Compact Foundation in 4N.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Medium rather than full coverage
  • No skin-like finish claimed
  • No blurring effect claimed
  • Not marketed for dry/normal skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs none
View full match

Where to buy 4N

Best price
$64SephoraSephora
Costs $58.76 more

Your shade $5.24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.