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PhotoFocus Liquid Foundation Bronze Beige dupes and alternatives Wet n Wild

Light medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte2
  • Natural matte0
  • Natural0
  • Luminous0
  • Dewy0

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol1Vegan1Cruelty-free1Oil-free1With SPF, applied. RemoveMineral0

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2 of 34

Only showing matches with full coverage, with SPF, without talc.

  • 29 matches have no SPF listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 CN 62 Porcelain Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Wet n Wild
Bronze BeigeChange shade
Depth and undertone: Light medium
Finish and coverage: Matte · Full coverage
The match
Clinique
CN 62 Porcelain Beige
Depth and undertone: Medium light · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Shade match
89out of 100
Colour
94
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
Costs $43.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Light 28 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Wet n Wild
Bronze BeigeChange shade
Depth and undertone: Light medium
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Light 28 Neutral
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $39.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Wet n Wild PhotoFocus Liquid Foundation Bronze Beige (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3N Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    37G medium-tan golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 37G medium-tan golden

    • Looks identical
    • Light medium · Olive undertone

    $32

    SephoraView at Sephora
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.25

    • Looks identical
    • Light medium · Cool · pink undertone

    $42

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Very close colour
    • Medium light · Warm · peach undertone

    $24

    SephoraView at Sephora
  6. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 62 Porcelain Beige, against Wet n Wild PhotoFocus Liquid Foundation in Bronze Beige. Every attribute compared, with its share of the score.

ComparedYour shadeBronze BeigeClosest shade matchCN 62 Porcelain BeigeScore
Shade match55% of overall89
Colour94#d8aa87#d9a880Very close colourColour difference 1.5 (0 is identical)
Depth99Light mediumMedium lightCloseDepth difference: 0.8
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, oilyBoth marketed for dry/​normal skin
Overall match 79/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 62 Porcelain Beige.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims 24-hour wear
  • Claims colour stability
  • Adds SPF 25

Different

  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapBoth silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Light 28 Neutral, against Wet n Wild PhotoFocus Liquid Foundation in Bronze Beige. Every attribute compared, with its share of the score.

ComparedYour shadeBronze BeigeClosest overall alternativeLight 28 NeutralScore
Shade match55% of overall88
Colour94#d8aa87#dfaf8bVery close colourColour difference 1.5 (0 is identical)
Depth95Light mediumLight mediumSameDepth difference: 2.8
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 81/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Light 28 Neutral.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim a skin-like finish
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel
  • Adds SPF 20

Different

  • No blurring effect claimed
  • Contains alcohol

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedSPF 20
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 CN 62 Porcelain Beige

Match price
$49Ulta BeautyUlta Beauty
Costs $43.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Light 28 Neutral

Match price
$45Ulta BeautyUlta Beauty
Costs $39.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.