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PhotoFocus Liquid Foundation Bronze Beige dupes and alternatives Wet n Wild

Light medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte1
  • Natural matte0
  • Natural0
  • Luminous0
  • Dewy0

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, with buildable coverage, in liquid form.

  • 7 matches have no formulation listed and are not shown.
  • 2 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation B30

The equivalent shade and the most similar foundation overall.

Your shade
Wet n Wild
Bronze BeigeChange shade
Depth and undertone: Light medium
Finish and coverage: Matte · Full coverage
The match
Chanel
B30
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
79out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
82
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
88out of 100
Colour
94
Depth
95
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $63.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Wet n Wild PhotoFocus Liquid Foundation Bronze Beige (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3N Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    37G medium-tan golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 37G medium-tan golden

    • Looks identical
    • Light medium · Olive undertone

    $32

    SephoraView at Sephora
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.25

    • Looks identical
    • Light medium · Cool · pink undertone

    $42

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Very close colour
    • Medium light · Warm · peach undertone

    $24

    SephoraView at Sephora
  6. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B30, against Wet n Wild PhotoFocus Liquid Foundation in Bronze Beige. Every attribute compared, with its share of the score.

ComparedYour shadeBronze BeigeClosest matchB30Score
Shade match55% of overall88
Colour94#d8aa87#dcb08dVery close colourColour difference 1.6 (0 is identical)
Depth95Light mediumLight mediumSameDepth difference: 2.8
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 79/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B30.

Same or better

  • Very close colour
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims 24-hour wear
  • Claims a lightweight feel

Different

  • No skin-like finish claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy B30

Match price
$69Ulta BeautyUlta Beauty
Costs $63.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.