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PhotoFocus Liquid Foundation Bronze Beige dupes and alternatives Wet n Wild

Light medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, oil-free.

  • 29 matches have no oil-free claim listed and are not shown.

Closest shade match: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 240

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Wet n Wild
Bronze BeigeChange shade
Depth and undertone: Light medium
Finish and coverage: Matte · Full coverage
The match
Fenty Beauty
240
Depth and undertone: Light medium · Warm · yellow
Finish and coverage: Matte · Full coverage
Shade match
89out of 100
Colour
95
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $34.76 more

Your shade $5.24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 CN 62 Porcelain Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Wet n Wild
Bronze BeigeChange shade
Depth and undertone: Light medium
Finish and coverage: Matte · Full coverage
The match
Clinique
CN 62 Porcelain Beige
Depth and undertone: Medium light · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
79out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Match price
$49Ulta BeautyUlta Beauty
Costs $43.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Natural Radiant Longwear Foundation

    Vallauris - Medium 1.5
    Shade match 89
    $55SephoraSephoraCosts $49.76 more

    Matches: Near-identical swatch colourSame full coverageClaims 16-hour wear

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: M1.5 - medium with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Wet n Wild PhotoFocus Liquid Foundation Bronze Beige (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3N Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $42

  2. Tarte Shape Tape Full Coverage Matte Concealer

    37G medium-tan golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 37G medium-tan golden

    • Looks identical
    • Light medium · Olive undertone

    $32

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.25

    • Looks identical
    • Light medium · Cool · pink undertone

    $42

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

  5. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Very close colour
    • Medium light · Warm · peach undertone

    $24

  6. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 240, against Wet n Wild PhotoFocus Liquid Foundation in Bronze Beige. Every attribute compared, with its share of the score.

ComparedYour shadeBronze BeigeClosest shade match240Score
Shade match55% of overall89
Colour95#d8aa87#daa981Looks identicalColour difference 1.5 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownWarm · yellowSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Dry, normalNormal, combination, oilyBoth marketed for normal skin
Overall match 77/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 240.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Claims long-wearing
  • Claims not settling into lines

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 62 Porcelain Beige, against Wet n Wild PhotoFocus Liquid Foundation in Bronze Beige. Every attribute compared, with its share of the score.

ComparedYour shadeBronze BeigeClosest overall alternativeCN 62 Porcelain BeigeScore
Shade match55% of overall89
Colour94#d8aa87#d9a880Very close colourColour difference 1.5 (0 is identical)
Depth99Light mediumMedium lightCloseDepth difference: 0.8
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, oilyBoth marketed for dry/​normal skin
Overall match 79/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 62 Porcelain Beige.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims 24-hour wear
  • Claims colour stability
  • Adds SPF 25

Different

  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapBoth silicone-based; silicone high vs high

Where to buy

Closest shade match

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 240

Best price
$40SephoraSephora
Costs $34.76 more

Your shade $5.24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 CN 62 Porcelain Beige

Match price
$49Ulta BeautyUlta Beauty
Costs $43.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.