PhotoFocus Liquid Foundation Buff Bisque dupes and alternatives Wet n Wild
Medium light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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2 of 33 matches
Only showing matches with medium coverage, in liquid form, without silicones.
- 7 matches have no formulation listed and are not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade match: Fièra Cosmetics All-in-Wonder Concealer + Foundation Tan
The equivalent shade: scored on colour, depth and undertone only.
Buff BisqueChange shade
- Soft Ivory
- Nude Ivory
- Soft Beige
- Buff Bisquecurrent shade
- Golden Beige
- Bronze Beige
- Shade match
- 91out of 100
- Colour
- 98
- Depth
- 99
- Undertone
- 70
Your shade $5.24 at Ulta Beauty
Where to buy Tan
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Kosas Revealer Skin-Improving Foundation SPF 25 Medium Tan Warm 250
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Buff BisqueChange shade
- Soft Ivory
- Nude Ivory
- Soft Beige
- Buff Bisquecurrent shade
- Golden Beige
- Bronze Beige

- Overall match
- 78out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 73
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 87
Your shade $5.24 at Ulta Beauty
Where to buy Medium Tan Warm 250
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Wet n Wild PhotoFocus Liquid Foundation Buff Bisque (Medium light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

7.5
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 7.5
- Looks identical
- Medium light · Warm · peach undertone
$42
3WP Warm Peach
Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach
- Looks identical
- Medium light · Warm · peach undertone
$42

Tone 07 N
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N
- Very close colour
- Medium light · Neutral · neutral golden undertone
$32

38N medium-tan neutral
Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral
- Very close colour
- Medium light · Cool undertone
$32

350C
Rare Beauty Liquid Touch Brightening Concealer, shade 350C
- Very close colour
- Medium light · Cool · pink undertone
$24

33.5 Tan Natural
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural
- Very close colour
- Medium · Neutral undertone
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Fièra Cosmetics All-in-Wonder Concealer + Foundation in Tan, against Wet n Wild PhotoFocus Liquid Foundation in Buff Bisque. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Fièra Cosmetics All-in-Wonder Concealer + Foundation in Tan.
Same or better
- Near-identical swatch colour
- Medium rather than full coverage
- Both claim a skin-like finish
- Both claim a blurring effect
- Claims not settling into lines
- Claims a lightweight feel
Different
- Radiant finish instead of matte
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Tan Warm 250, against Wet n Wild PhotoFocus Liquid Foundation in Buff Bisque. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Tan Warm 250.
Same or better
- Near-identical swatch colour
- Both claim a skin-like finish
- Both claim a blurring effect
- Claims long-wearing
- Claims a lightweight feel
- Adds SPF 25
Different
- Natural finish instead of matte
- Medium rather than full coverage
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Fièra Cosmetics All-in-Wonder Concealer + Foundation Tan
Your shade $5.24 at Ulta Beauty
Closest overall alternative
Kosas Revealer Skin-Improving Foundation SPF 25 Medium Tan Warm 250
Your shade $5.24 at Ulta Beauty
How these matches are scored
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.