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PhotoFocus Liquid Foundation Buff Bisque dupes and alternatives Wet n Wild

Medium light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

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Fragrance-free2No drying alcohol1Vegan2Cruelty-free1Oil-free0With SPF, applied. RemoveMineral1

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2 of 33

Only showing matches in liquid form, with SPF, without talc.

  • 7 matches have no formulation listed and are not shown.
  • 26 matches have no SPF listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Kosas Revealer Skin-Improving Foundation SPF 25 Medium Tan Warm 250

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Wet n Wild
Buff BisqueChange shade
Depth and undertone: Medium light
Finish and coverage: Matte · Full coverage
The match
Kosas
Medium Tan Warm 250
Depth and undertone: Medium · Warm · peach
Finish and coverage: Natural · Medium coverage
Shade match
89out of 100
Colour
95
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$45SephoraSephora
Costs $39.76 more

Your shade $5.24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium 35 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Wet n Wild
Buff BisqueChange shade
Depth and undertone: Medium light
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Medium 35 Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $39.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Wet n Wild PhotoFocus Liquid Foundation Buff Bisque (Medium light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    7.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 7.5

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 07 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Very close colour
    • Medium light · Cool undertone

    $32

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Tan Warm 250, against Wet n Wild PhotoFocus Liquid Foundation in Buff Bisque. Every attribute compared, with its share of the score.

ComparedYour shadeBuff BisqueClosest shade matchMedium Tan Warm 250Score
Shade match55% of overall89
Colour95#d39e7a#cd9c7bLooks identicalColour difference 1.4 (0 is identical)
Depth97Medium lightMediumCloseDepth difference: 1.6
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone70UnknownWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, combinationBoth marketed for dry/​normal skin
Overall match 78/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Tan Warm 250.

Same or better

  • Near-identical swatch colour
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of matte
  • Medium rather than full coverage

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium 35 Neutral, against Wet n Wild PhotoFocus Liquid Foundation in Buff Bisque. Every attribute compared, with its share of the score.

ComparedYour shadeBuff BisqueClosest overall alternativeMedium 35 NeutralScore
Shade match55% of overall88
Colour93#d39e7a#d99e74Very close colourColour difference 1.9 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.7
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 81/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium 35 Neutral.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim a skin-like finish
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel
  • Adds SPF 20

Different

  • No blurring effect claimed
  • Contains alcohol

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedSPF 20
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Kosas Revealer Skin-Improving Foundation SPF 25 Medium Tan Warm 250

Best price
$45SephoraSephora
Costs $39.76 more

Your shade $5.24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium 35 Neutral

Match price
$45Ulta BeautyUlta Beauty
Costs $39.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.