Medium light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
4 of 33 matches
Only showing matches with full coverage, in liquid form.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $5.24 at Ulta Beauty · product price; shade not separately priced
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $5.24 at Ulta Beauty · product price; shade not separately priced
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
WalmartCosts $5.19 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $36.76 moreMatches: Very close colourSame full coverageBoth claim a skin-like finish
Differences: Natural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed
Retailer shade note: Medium with Cool Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraThe closest shade to Wet n Wild PhotoFocus Liquid Foundation Buff Bisque (Medium light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
7.5
$42
3WP Warm Peach
$42
Tone 07 N
$32
38N medium-tan neutral
$32
350C
$24
33.5 Tan Natural
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 28H Light-Medium Honey, against Wet n Wild PhotoFocus Liquid Foundation in Buff Bisque. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 28H Light-Medium Honey.
8 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium 35 Neutral, against Wet n Wild PhotoFocus Liquid Foundation in Buff Bisque. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium 35 Neutral.
10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
Tarte Amazonian Clay 16-Hour Full Coverage Foundation 28H Light-Medium Honey
Ulta BeautyYour shade $5.24 at Ulta Beauty · product price; shade not separately priced
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium 35 Neutral
Ulta BeautyYour shade $5.24 at Ulta Beauty · product price; shade not separately priced
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
