Beautler.Your beauty butler

PhotoFocus Liquid Foundation Golden Beige dupes and alternatives Wet n Wild

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in stick form, without talc.

  • 8 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Pixi On-the-Glow BASE Foundation Moisture Stick Nutmeg

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Wet n Wild
Golden BeigeChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Pixi
Nutmeg
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
Costs $16.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Live Tinted HUESTICK Complexion Stick 11 Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Wet n Wild
Golden BeigeChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Live Tinted
11 Medium
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Match price
$42Ulta BeautyUlta Beauty
Costs $36.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Live Tinted

    HUESTICK Complexion Stick

    13 Medium
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)Costs $36.76 more

    Matches: Very close colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $18.49Ulta BeautyUlta Beauty(product price)Costs $13.25 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: light with warm peachy undertone

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Warm
    Shade match 98
    $16Ulta BeautyUlta BeautyCosts $10.76 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    50
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $68SephoraSephoraCosts $62.76 more

    Matches: Very close colourBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    50
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: Medium to tan neutral undertone

    Medium confidence· Digital match

    View match
  5. #7 · Well People

    Supernatural Complexion Stick

    18 Light Warm
    Shade match 98
    $18.20$26Ulta BeautyUlta BeautyCosts $12.96 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a lightweight feel

    Differences: Natural rather than matte finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    46
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Wet n Wild PhotoFocus Liquid Foundation Golden Beige (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Looks identical
    • Medium light · Warm undertone

    $30

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Looks identical
    • Medium · Warm · golden undertone

    $32

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Looks identical
    • Medium light · Warm · golden undertone

    $42

  4. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

  5. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Very close colour
    • Medium light · Warm undertone

    $8

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Khaki 6.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Khaki 6.25

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Pixi On-the-Glow BASE Foundation Moisture Stick in Nutmeg, against Wet n Wild PhotoFocus Liquid Foundation in Golden Beige. Every attribute compared, with its share of the score.

ComparedYour shadeGolden BeigeClosest shade matchNutmegScore
Shade match55% of overall98
Colour97#cf9f75#cb9c72Looks identicalColour difference 1.0 (0 is identical)
Depth97Medium lightMediumCloseDepth difference: 1.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosecandidate undertone inferred
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Nutmeg.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than full coverage

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs none

Why the closest overall alternative works

Live Tinted HUESTICK Complexion Stick in 11 Medium, against Wet n Wild PhotoFocus Liquid Foundation in Golden Beige. Every attribute compared, with its share of the score.

ComparedYour shadeGolden BeigeClosest overall alternative11 MediumScore
Shade match55% of overall97
Colour95#cf9f75#d19c71Looks identicalColour difference 1.4 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 88/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Live Tinted HUESTICK Complexion Stick in 11 Medium.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Pixi On-the-Glow BASE Foundation Moisture Stick Nutmeg

Match price
$22Ulta BeautyUlta Beauty
Costs $16.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Live Tinted HUESTICK Complexion Stick 11 Medium

Match price
$42Ulta BeautyUlta Beauty
Costs $36.76 more

Your shade $5.24 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.