PhotoFocus Liquid Foundation Soft Beige dupes and alternatives Wet n Wild
Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with a matte finish, without silicones or alcohol denat.
- 1 match has no ingredient list listed and is not shown.
Closest shade match: NARS Natural Matte Longwear Foundation LANAI
The equivalent shade: scored on colour, depth and undertone only.
Soft BeigeChange shade
- Soft Ivory
- Nude Ivory
- Soft Beigecurrent shade
- Buff Bisque
- Golden Beige
- Bronze Beige
- Shade match
- 89out of 100
- Colour
- 95
- Depth
- 98
- Undertone
- 70
SephoraYour shade $5.24 at Ulta Beauty
Where to buy LANAI
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at Sephora
Ulta Beautyfrom $55 · product priceView at Ulta BeautyClosest overall alternative: bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Golden Ivory 07
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Soft BeigeChange shade
- Soft Ivory
- Nude Ivory
- Soft Beigecurrent shade
- Buff Bisque
- Golden Beige
- Bronze Beige
- Overall match
- 79out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 82
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 76
Ulta BeautyYour shade $5.24 at Ulta Beauty · product price; shade not separately priced
Where to buy Golden Ivory 07
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sLooking for a concealer in your shade?
The closest shade to Wet n Wild PhotoFocus Liquid Foundation Soft Beige (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
3 Warm Peach
Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Warm Peach
- Looks identical
- Light · Warm · peach undertone
$42
Medium Sand
e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Sand
- Looks identical
- Light · Neutral undertone
$8
Vanilla Swirl 3.1 Beige
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Vanilla Swirl 3.1 Beige
- Looks identical
- Light · Cool · pink undertone
$31
Beige
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Beige
- Looks identical
- Light medium
$12
Medium 3N
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium 3N
- Looks identical
- Light medium · Neutral undertone
$31
Light Beige
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige
- Looks identical
- Light medium · Neutral undertone
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Natural Matte Longwear Foundation in LANAI, against Wet n Wild PhotoFocus Liquid Foundation in Soft Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NARS Natural Matte Longwear Foundation in LANAI.
Same or better
- Near-identical swatch colour
- Same matte finish
- Same full coverage
- Both claim a blurring effect
- Claims 24-hour wear
- Claims transfer resistance
- Claims a lightweight feel
Different
- No skin-like finish claimed
- Not marketed for dry skin
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Why the closest overall alternative works
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Golden Ivory 07, against Wet n Wild PhotoFocus Liquid Foundation in Soft Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Golden Ivory 07.
Same or better
- Very close colour
- Same matte finish
- Buildable rather than full coverage
- Both claim a blurring effect
- Claims not settling into lines
- Claims a lightweight feel
- Adds SPF 15
Different
- No skin-like finish claimed
Ingredients (information only, not scored)
1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
NARS Natural Matte Longwear Foundation LANAI
SephoraYour shade $5.24 at Ulta Beauty
Closest overall alternative
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Golden Ivory 07
Ulta BeautyYour shade $5.24 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.