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PhotoFocus Liquid Foundation Soft Beige dupes and alternatives Wet n Wild

Light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in stick form, without talc.

  • 7 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick 03 Beige Diaphane C

The equivalent shade and the most similar foundation overall.

Your shade
Wet n Wild
Soft BeigeChange shade
Depth and undertone: Light
Finish and coverage: Matte · Full coverage
The match
Lancôme
03 Beige Diaphane C
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
76out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
61
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Shade match
91out of 100
Colour
98
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$46SephoraSephora
Costs $40.76 more

Your shade $5.24 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Wet n Wild PhotoFocus Liquid Foundation Soft Beige (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3 Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Warm Peach

    • Looks identical
    • Light · Warm · peach undertone

    $42

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Sand

    • Looks identical
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Vanilla Swirl 3.1 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Vanilla Swirl 3.1 Beige

    • Looks identical
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Beige

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Beige

    • Looks identical
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium 3N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium 3N

    • Looks identical
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Light Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige

    • Looks identical
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick in 03 Beige Diaphane C, against Wet n Wild PhotoFocus Liquid Foundation in Soft Beige. Every attribute compared, with its share of the score.

ComparedYour shadeSoft BeigeClosest match03 Beige Diaphane CScore
Shade match55% of overall91
Colour98#e6b592#e8b48fLooks identicalColour difference 0.8 (0 is identical)
Depth100LightLightSameDepth difference: 0.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, oilyBoth marketed for dry/​normal skin
Overall match 76/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick in 03 Beige Diaphane C.

Same or better

  • Near-identical swatch colour
  • Both claim a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No skin-like finish claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy 03 Beige Diaphane C

Best price
$46SephoraSephora
Costs $40.76 more

Your shade $5.24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.