PhotoFocus Liquid Foundation Soft Beige dupes and alternatives Wet n Wild
Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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0 of 33 matches
Only showing matches with medium coverage, in powder form.
- 7 matches have no formulation listed and are not shown.
None of the 33 matches fit these filters. Clear the filters to see them all.
Looking for a concealer in your shade?
The closest shade to Wet n Wild PhotoFocus Liquid Foundation Soft Beige (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
3 Warm Peach
Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Warm Peach
- Looks identical
- Light · Warm · peach undertone
$42
Medium Sand
e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Sand
- Looks identical
- Light · Neutral undertone
$8
Vanilla Swirl 3.1 Beige
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Vanilla Swirl 3.1 Beige
- Looks identical
- Light · Cool · pink undertone
$31
Beige
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Beige
- Looks identical
- Light medium
$12
Medium 3N
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium 3N
- Looks identical
- Light medium · Neutral undertone
$31
Light Beige
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige
- Looks identical
- Light medium · Neutral undertone
$36
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View at Ulta Beauty
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
How these matches are scored
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.