Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
90
Finish & visual result
82
Wear & performance
80
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: light to medium with warm yellow undertones
Matches: Very close colour· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly cooler undertone· Radiant rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
82
Wear & performance
80
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: light to medium complexion with cool rosy undertone
Matches: Near-identical swatch colour· Same neutral undertone
Differences: Radiant rather than natural finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
99
Finish & visual result
61
Wear & performance
60
Skin suitability
84
Looks identical · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
The closest shade to Yepoda The Dewy Day 2N (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 90, against Yepoda The Dewy Day in 2N. Every attribute compared, with its share of the score.
ComparedYour shade2NClosest shade match90How they compareScore
Shade match55% of overall100
Colour60%99#f3cead#f2cdacLooks identicalColour difference 0.2 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.5
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Overall match 84/100Shade match 100/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair, against Yepoda The Dewy Day in 2N. Every attribute compared, with its share of the score.
ComparedYour shade2NClosest overall alternative10 FairHow they compareScore
Shade match55% of overall96
Colour60%94#f3cead#f5d1acVery close colourColour difference 1.6 (0 is identical)
Depth15%98FairVery fairCloseDepth difference: 1.3
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Overall match 86/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautySame price
