Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
5 of 30 matches
Only showing matches with buildable coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $39 at Sephora · lowest price $11.98 at Walmart
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beauty$15.99View at Ulta Beauty
CVS$15.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Sephora
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$56View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Target$9 less (23%)Matches: Same neutral undertoneSame natural finishSame buildable coverage
Differences: Slightly deeperNot marketed for sensitive skin
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)$19.01 less (49%)Matches: Very close colourSame neutral undertoneSame buildable coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish
High confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30 moreMatches: Near-identical swatch colourSame neutral undertoneSame buildable coverage
Differences: Matte rather than natural finishNo skin-like finish claimedContains listed fragrance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: light shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyThe closest shade to Yepoda The Dewy Day 2N (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Bisque 1.8
$39
1N Neutral
$42
4 Fair
$36
Meringue 2.1 Neutral
$31
230
$30
4.5 Fair-Medium
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 90, against Yepoda The Dewy Day in 2N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 90.
7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair, against Yepoda The Dewy Day in 2N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair.
6 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 90
Ulta BeautyYour shade $39 at Sephora · lowest price $11.98 at Walmart
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 10 Fair
Ulta BeautyYour shade $39 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
View at Sephora