Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$25Ulta Beauty(product price)$14 less (36%)4.4 (33)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than buildable coverage
Score details
Shade match
89
Finish & visual result
70
Wear & performance
68
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than buildable coverage · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same cool undertone
Differences: Radiant rather than natural finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Looks identical · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
The closest shade to Yepoda The Dewy Day 3C (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Overall match 85/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 40, against Yepoda The Dewy Day in 3C. Every attribute compared, with its share of the score.
ComparedYour shade3CClosest overall alternative40How they compareScore
Shade match55% of overall89
Colour60%98#eeccb1#ebcaaeLooks identicalColour difference 0.8 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.2
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, dry, oilyBoth marketed for normal/dry skin
Overall match 86/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$14 less (36%)
