Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
86
Wear & performance
80
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains listed fragrance
Matches: Very close colour· Same natural finish· Claims colour stability
Differences: Neutral rather than cool undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
86
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: medium dark with neutral undertone
Matches: Very close colour· Same natural finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
86
Wear & performance
80
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains listed fragrance
Matches: Very close colour· Same natural finish· Claims transfer resistance
Differences: Neutral rather than cool undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
86
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Radiant rather than natural finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
64
Wear & performance
60
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for medium to tan skin with rosy undertones
Matches: Near-identical swatch colour· Same cool undertone· Same buildable coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim a lightweight feel
Score details
Shade match
98
Finish & visual result
68
Wear & performance
37
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with cool undertones
Matches: Very close colour· Same natural finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
60
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin
$15Ulta Beauty(product price)$24 less (62%)3.9 (223)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Radiant rather than natural finish· Light rather than buildable coverage
Score details
Shade match
84
Finish & visual result
75
Wear & performance
60
Skin suitability
84
Looks identical · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than buildable coverage · No long-wear claim · Contains listed fragrance
Retailer shade note: Medium skin tone, neutral-warm beige undertone
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
57
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Differences: Radiant rather than natural finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: intense medium shade, rosy undertone
Matches: Near-identical swatch colour· Same cool undertone· Same buildable coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim a lightweight feel
Score details
Shade match
97
Finish & visual result
64
Wear & performance
37
Skin suitability
28
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with cool undertones
The closest shade to Yepoda The Dewy Day 4C (Medium light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium 30 Cool, against Yepoda The Dewy Day in 4C. Every attribute compared, with its share of the score.
ComparedYour shade4CClosest shade matchMedium 30 CoolHow they compareScore
Shade match55% of overall99
Colour60%98#d9a789#dba687Looks identicalColour difference 0.7 (0 is identical)
Overall match 85/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 22C Sugi, against Yepoda The Dewy Day in 4C. Every attribute compared, with its share of the score.
ComparedYour shade4CClosest overall alternative22C SugiHow they compareScore
Shade match55% of overall99
Colour60%98#d9a789#d8a68aLooks identicalColour difference 0.8 (0 is identical)
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, combination, sensitiveBoth marketed for normal/sensitive skin
Overall match 92/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $2 more
