Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Both claim 16-hour wear
Differences: Radiant rather than natural finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
68
Wear & performance
87
Skin suitability
33
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for normal/dry skin
The closest shade to Yepoda The Dewy Day 5W (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 14W Ojai, against Yepoda The Dewy Day in 5W. Every attribute compared, with its share of the score.
ComparedYour shade5WClosest shade match14W OjaiHow they compareScore
Shade match55% of overall97
Colour60%94#b38058#b08157Very close colourColour difference 1.5 (0 is identical)
Depth15%100TanTanSameDepth difference: 0.2
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared68
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared87
Longevity30%8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type100%33Normal, dry, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Tan 24 Warm, against Yepoda The Dewy Day in 5W. Every attribute compared, with its share of the score.
ComparedYour shade5WClosest overall alternativeTan 24 WarmHow they compareScore
Shade match55% of overall96
Colour60%94#b38058#b88357Very close colourColour difference 1.6 (0 is identical)
Depth15%97TanMedium tanCloseDepth difference: 1.8
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Overall match 91/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$3 less (8%)
