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The Dewy Day 5W dupes and alternatives Yepoda

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Tower 28 Beauty SunnyDays Skin Tint 50 Sunset

The equivalent shade and the most similar foundation overall.

Your shade
Yepoda
5WChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Buildable coverage
The match
Tower 28 Beauty
50 Sunset
Depth and undertone: Tan · Warm · yellow
Finish and coverage: Natural · Light coverage
Overall match
89out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
93
Wear (Wear & performance)
55
Skin (Skin suitability)
100
Shade match
96out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$7 less (18%)

Your shade $39 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    7W
    Shade match 96
    $35Ulta BeautyUlta Beauty$4 less (10%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    82
    Skin suitability
    30

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Light rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: tan with warm golden undertones

    High confidence· Digital match

    View match
  2. #3 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    6.5WN
    Shade match 92
    $35Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Light rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    85
    Wear & performance
    82
    Skin suitability
    30

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Light rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: tan with warm neutral undertones

    High confidence· Digital match

    View match
  3. #4 · Tower 28 Beauty

    SunnyDays Skin Tint

    35 Point Dume
    Shade match 87
    $32SephoraSephora$7 less (18%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than buildable coverage · No long-wear claim

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Well People

    Supernatural Complexion Stick

    32 Tan Neutral
    Shade match 89
    $18.20$26Ulta BeautyUlta Beauty$20.80 less (53%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than buildable coverage · No skin-like finish claimed · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Yepoda The Dewy Day 5W (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.5 Rich

    • Looks identical
    • Tan · Warm undertone

    $30

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W

    • Close colour
    • Tan · Warm · golden undertone

    $32

  4. Rare Beauty Liquid Touch Brightening Concealer

    410N

    Rare Beauty Liquid Touch Brightening Concealer, shade 410N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

  6. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tower 28 Beauty SunnyDays Skin Tint in 50 Sunset, against Yepoda The Dewy Day in 5W. Every attribute compared, with its share of the score.

ComparedYour shade5WClosest match50 SunsetScore
Shade match55% of overall96
Colour95#b38058#b07c52Looks identicalColour difference 1.5 (0 is identical)
Depth97TanTanSameDepth difference: 2.1
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared55
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 50 Sunset.

Same or better

  • $7 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Light rather than buildable coverage
  • Both claim a skin-like finish
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • No long-wear claim

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, no siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapOil-based vs water-based; silicone none vs moderate

Where to buy 50 Sunset

Best price
$32SephoraSephora
$7 less (18%)

Your shade $39 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.