Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than warm undertone
Score details
Shade match
58
Finish & visual result
100
Wear & performance
60
Skin suitability
84
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · Medium rather than buildable coverage · No long-wear claim
Matches: Same natural finish· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than warm undertone
Score details
Shade match
51
Finish & visual result
100
Wear & performance
60
Skin suitability
84
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than warm undertone · Medium rather than buildable coverage · No long-wear claim
Matches: Same natural finish· Claims a blurring effect· Both claim 12-hour wear
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than warm undertone
Score details
Shade match
51
Finish & visual result
79
Wear & performance
100
Skin suitability
60
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin
$16Ulta Beauty(product price)$23 less (59%)4.2 (561)
Matches: Same warm undertone· Both claim a skin-like finish· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· Matte rather than natural finish
Score details
Shade match
64
Finish & visual result
76
Wear & performance
40
Skin suitability
84
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish · Medium rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel
Matches: Both claim a skin-like finish· Claims a blurring effect· Claims not settling into lines
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Radiant rather than natural finish
Score details
Shade match
60
Finish & visual result
76
Wear & performance
54
Skin suitability
84
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than buildable coverage · No long-wear claim
Matches: Same natural finish· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly lighter· Slightly cooler undertone
Score details
Shade match
44
Finish & visual result
100
Wear & performance
60
Skin suitability
84
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Medium rather than buildable coverage · No long-wear claim
$16Ulta Beauty(product price)$23 less (59%)4.3 (699)
Matches: Same natural finish· Claims a blurring effect
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Medium rather than buildable coverage
Score details
Shade match
57
Finish & visual result
79
Wear & performance
40
Skin suitability
84
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel
The closest shade to Yepoda The Dewy Day 7W (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 180N, against Yepoda The Dewy Day in 7W. Every attribute compared, with its share of the score.
ComparedYour shade7WClosest matchDark 180NHow they compareScore
Shade match55% of overall70
Colour60%65#967c73#a57b6aSlight colour differenceColour difference 5.5 (0 is identical)
Depth15%97TanTanSameDepth difference: 1.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 77/100Shade match 70/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.