Beautler.Your beauty butler

The Dewy Day 7W dupes and alternatives Yepoda

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for sensitive skin, with medium coverage, without talc or alcohol denat.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 180N

The equivalent shade and the most similar foundation overall.

Your shade
Yepoda
7WChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Buildable coverage
The match
ColourPop
Dark 180N
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
77out of 100
Shade (Shade match)
70
Finish (Finish & visual result)
100
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Shade match
70out of 100
Colour
65
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$27 less (69%)

Your shade $39 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 62
    $12$16Ulta BeautyUlta Beauty$27 less (69%)

    Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterMedium rather than buildable coverage

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    84

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Medium rather than buildable coverage · No long-wear claim

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  2. Shade match 59
    $12$16Ulta BeautyUlta Beauty$27 less (69%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneMedium rather than buildable coverage

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Medium rather than buildable coverage · No long-wear claim

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  3. Shade match 58
    $12$16Ulta BeautyUlta Beauty$27 less (69%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than warm undertone

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · Medium rather than buildable coverage · No long-wear claim

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  4. #5 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 200N
    Shade match 51
    $12$16Ulta BeautyUlta Beauty$27 less (69%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    51
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    84

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than warm undertone · Medium rather than buildable coverage · No long-wear claim

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  5. Shade match 51
    $50SephoraSephoraCosts $11 more

    Matches: Same natural finishClaims a blurring effectBoth claim 12-hour wear

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than warm undertone

    Score details
    Shade match
    51
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    60

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Dark Warm
    Shade match 64
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Same warm undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterMatte rather than natural finish

    Score details
    Shade match
    64
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish · Medium rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. #8 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Deep
    Shade match 60
    $45Ulta BeautyUlta BeautyCosts $6 more

    Matches: Both claim a skin-like finishClaims a blurring effectClaims not settling into lines

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    60
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than buildable coverage · No long-wear claim

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 44
    $12$16Ulta BeautyUlta Beauty$27 less (69%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly lighterSlightly cooler undertone

    Score details
    Shade match
    44
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    84

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Medium rather than buildable coverage · No long-wear claim

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  9. #10 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light
    Shade match 57
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Same natural finishClaims a blurring effect

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneMedium rather than buildable coverage

    Score details
    Shade match
    57
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Yepoda The Dewy Day 7W (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Dark Coffee

    NARS Radiant Creamy Concealer, shade Dark Coffee

    • Slight colour difference
    • Deep tan · Neutral undertone

    $36

  2. CoverGirl TruBlend Undercover Concealer

    Warm Honey

    CoverGirl TruBlend Undercover Concealer, shade Warm Honey

    • Nearest in this range
    • Tan · Warm undertone

    $12.99

  3. Tarte Shape Tape Full Coverage Matte Concealer

    53S deep sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 53S deep sand

    • Nearest in this range
    • Tan · Warm · golden undertone

    $32

  4. Clinique Even Better All-Over Concealer + Eraser

    WN 125 Mahogany

    Clinique Even Better All-Over Concealer + Eraser, shade WN 125 Mahogany

    • Nearest in this range
    • Deep tan · Neutral · neutral golden undertone

    $22

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Nearest in this range
    • Deep tan · Warm undertone

    $30

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    10

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 10

    • Nearest in this range
    • Deep tan · Warm · golden undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 180N, against Yepoda The Dewy Day in 7W. Every attribute compared, with its share of the score.

ComparedYour shade7WClosest matchDark 180NScore
Shade match55% of overall70
Colour65#967c73#a57b6aSlight colour differenceColour difference 5.5 (0 is identical)
Depth97TanTanSameDepth difference: 1.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 77/100Shade match 70/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 180N.

Same or better

  • $27 less
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • No long-wear claim

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Where to buy Dark 180N

Best price
$12Ulta BeautyUlta Beauty
$27 less (69%)

Your shade $39 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.