Infallible 24H Fresh Wear Soft Matte Bronzer
Where to buy
CVS$16.79 · 3.4★ (8)View at CVS
Target$12.99 · 4.5★ (179)View at Target
Walmart$8.99–$55 · 4.5★ (614)View at Walmart
Walgreens$17.99 · 4.0★ (47)View at Walgreens
Ulta Beauty$15.99 · 4.5★ (392)View at Ulta BeautyWhat it is used for
Each shade is rated for each use separately. Marketed for two uses does not mean equally suited to both.
Bronzer
5 shades suited
Marketed for this, from the retailer's category or product name
Contour
4 shades suited, 1 possible
Leans orange (1 shade)
Marketed for this, from the product description
Shades by colour (5)
Colour family, depth and undertone are standardised from the official description and the swatch colour. Each shade opens its own page with its images, prices and similar shades.
Golden (3)
- 250 LightNo official descriptionLight · Undertone not listed · MatteSuited for bronzing, suited for contour
- 300 Light MediumNo official descriptionLight · Undertone not listed · MatteSuited for bronzing, suited for contour
- 400 TanNo official descriptionMedium · Undertone not listed · MatteSuited for bronzing, suited for contour
Product characteristics
- Format
- PowderSource: the product name or description (Ulta Beauty)
- Finish
- MatteSource: retailer filters (Ulta Beauty)
- Pigmentation
- BuildableSource: the product name or description (Ulta Beauty)
- Shimmer
- Not listed
- Wear
- Up to 24 hours, claimedSource: the product name or description (Ulta Beauty)
- Transfer-resistant
- Yes, claimedSource: the product name or description (Ulta Beauty)
- Waterproof
- Yes, claimedSource: the product name or description (Ulta Beauty)
- Smudge-resistant
- Not listed
- Hydrating
- Not listed
- Comfort
- Comfortable or lightweight, claimedSource: the product description or retailer highlights
- Skin types
- OilySource: the product name or description (Ulta Beauty)
- Sensitive skin
- Not listed
- Non-comedogenic
- Yes, claimedSource: the product name or description (Ulta Beauty)
- Fragrance-free
- Not listed
- Data confidence
- HighSource: 5 of 5 shades have a measured swatch
- Source
- CVS, Target, Walmart, Walgreens, Ulta BeautySource: Checked 4 Nov 2026
Official description
Demand more from long wear with the L'Oréal Infallible 24H Fresh Wear Soft Matte Bronzer. This natural-looking powder bronzer comes in a diverse range of shades and gives buildable coverage in a soft matte finish. Features - The TikTok Viral longwear powder, now in a bronzer. So lightweight. So natural looking. Yet transfer proof. - Natural, Sun kissed Skin with a soft matte finish. Super concentrated pigments. Does not transfer and is waterproof heatproof and sweatproof. - Next generation of longwear bronzer with a diverse shade range of soft matte shades for different skin tones. - Gives buildable coverage with a soft matte finish, that feels breathable and weightless for up to 24hrs. - This formula is non-comedogenic, with no oily feel and has been tested under dermatological control. Item 2596611
Ingredients (21), as published by Ulta Beauty
- 1350 Medium: Talc
- 2Zinc Stearate
- 3Dimethicone
- 4Zea Mays Starch
- 5Caprylic
- 6Silica
- 7Triethoxycaprylylsilane
- 8Caprylyl Glycol
- 9Ethylhexylglycerin
- 10Potassium Sorbate
- 11Fragrance
- 12Isoceteth-10
- 13Alaria Esculenta Extract
- 14Hexyl Cinnamal
- 15Benzyl Salicylate
- 16Barium Sulfate
- 17Linalool
- 18Alpha-isomethyl Ionone
- 19Benzyl Alcohol
- 20Citronellol
- 21Tocopherol