Official description
No official description
Standardised colour
Bronze · Medium Details
Matte finish · Buildable pigmentation · Powder
Suited for bronzing, possible for contour: leans orange
Ulta BeautyLowest price $12.99 at Target
Where to buy 350 Medium (5 stores)
TargetBest price$12.99View at Target
Walmart$13.14View at WalmartUlta Beauty$15.99View at Ulta Beauty
CVS$16.79View at CVS
Walgreens$17.99View at WalgreensSimilar to L'Oréal Paris Infallible 24H Fresh Wear Soft Matte Bronzer 350 Medium
The closest shade matches and closest overall alternatives in other bronzers. Price is never part of the score.
What this shade is suited to
Rated for each use separately, from the shade's colour, finish and description. This is suitability, not a score for how similar it is to anything.
Bronzer
Suited
Tan hue
Contour
Possible
Matte finish · Moderate chroma · Hue leans orange
Shade details
- Swatch colour
- #a66d49
- L* 51.3 a* 18.8 b* 29.3
- Colour family
- Bronze
- from the swatch colour
- Colour depth
- Medium
- from the swatch colour
- Primary undertone
- Not listed
- not stated
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Powder
- the product's attributes
- Wear claims
- Up to 24 hours, claimed, Transfer-resistant, Waterproof
- the product's attributes or description
- Skin suitability claims
- Comfortable, For oily skin, Non-comedogenic
- the product's attributes or description
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- CVS, Target, Walmart, Walgreens, Ulta Beauty
- checked 4 Nov 2026
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.