Infallible 24H Fresh Wear Soft Matte Bronzer 350 Medium dupes and alternatives L'Oréal Paris
4.2 (1,240)·Bronze · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar bronzer overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Same format: powder· Both claim comfort
Differences: Not listed rather than 24-hour wear (longevity)· Does not claim transfer resistance· Does not claim waterproof
Score details
Shade match
87
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
84
Close colour · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same finish: matte· Same format: powder· Claims hydration
Differences: Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance· Does not claim waterproof
Score details
Shade match
83
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
53
Close colour · Matte
Ingredients (not scored): 16% ingredient overlap
Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Normal, Combination, Oily rather than oily (skin types)
Matches: Same finish: matte· Same format: powder· Both claim comfort
Differences: Golden rather than bronze· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
79
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
84
Close colour · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Golden rather than bronze · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination, Oily, Sensitive rather than oily (skin types)
Retailer shade note: rich caramel with warm undertone
Matches: Same finish: matte· Same pigmentation: buildable· Both claim comfort
Differences: Stick rather than powder (format)· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
90
Finish, pigmentation & format
84
Wear & performance
55
Comfort & skin suitability
48
Close colour · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination rather than oily (skin types)
Matches: Same finish: matte· Same pigmentation: buildable· Same format: powder
Differences: Golden rather than bronze· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
79
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
84
Close colour · Matte · Buildable
Ingredients (not scored): 20% ingredient overlap
Differences: Golden rather than bronze · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination, Oily, Sensitive rather than oily (skin types)
Retailer shade note: for medium to deep complexions
Matches: Very close colour· Same pigmentation: buildable· Same format: powder
Differences: Dewy rather than matte (finish)· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
92
Finish, pigmentation & format
73
Wear & performance
55
Comfort & skin suitability
75
Very close colour · Dewy · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Dewy rather than matte (finish) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Oily, Combination, Dry, Normal, Sensitive rather than oily (skin types)
Matches: Same finish: matte· Same format: powder· Both claim transfer resistance
Differences: Golden rather than bronze· Long-wearing rather than 24-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
76
Finish, pigmentation & format
100
Wear & performance
73
Comfort & skin suitability
54
Close colour · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Golden rather than bronze · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Retailer shade note: medium-deep to deep with golden neutral undertone
Matches: Very close colour· Same pigmentation: buildable· Both claim comfort
Differences: Stick rather than powder (format)· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
91
Finish, pigmentation & format
73
Wear & performance
55
Comfort & skin suitability
77
Very close colour · Natural · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Dry, Combination, Oily rather than oily (skin types)
Retailer shade note: neutral/olive undertone, natural finish for tan skin tones
Matches: Same finish: matte· Same pigmentation: buildable· Same format: powder
Differences: Golden rather than bronze· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
77
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
84
Close colour · Matte · Buildable
Ingredients (not scored): 20% ingredient overlap
Differences: Golden rather than bronze · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination, Oily, Sensitive rather than oily (skin types)
Retailer shade note: for light to medium complexions
Matches: Same format: powder· Same longevity: 24-hour wear
Differences: Does not claim transfer resistance· Does not claim waterproof· Does not claim comfort
Score details
Shade match
82
Finish, pigmentation & format
85
Wear & performance
70
Comfort & skin suitability
57
Close colour · Natural
Ingredients (not scored): 16% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Normal, Combination, Oily rather than oily (skin types)
Retailer shade note: very tan deep with neutral bronze undertones
Matches: Same finish: matte· Same pigmentation: buildable· Same format: powder
Differences: Noticeably different swatch colour· 12-hour wear rather than 24-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
77
Finish, pigmentation & format
100
Wear & performance
56
Comfort & skin suitability
84
Slight colour difference · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · 12-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same finish: matte· Same pigmentation: buildable
Differences: Golden rather than bronze· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
80
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Golden rather than bronze · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort
Differences: Golden rather than bronze· Not listed rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
83
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
54
Close colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Golden rather than bronze · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same finish: matte· Same pigmentation: buildable· Same format: powder
Differences: Brown rather than bronze· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
80
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 29% ingredient overlap
Differences: Brown rather than bronze · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Same format: powder· Both claim waterproof
Differences: Noticeably different swatch colour· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
76
Finish, pigmentation & format
100
Wear & performance
67
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Same finish: matte· Same pigmentation: buildable· Same format: powder
Differences: Brown rather than bronze· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
79
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 29% ingredient overlap
Differences: Brown rather than bronze · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort
Matches: Same longevity: 24-hour wear· Both claim waterproof· Claims hydration
Differences: Sheer rather than buildable (pigmentation)· Stick rather than powder (format)· Does not claim transfer resistance
Score details
Shade match
86
Finish, pigmentation & format
64
Wear & performance
82
Comfort & skin suitability
40
Close colour · Natural · Sheer
Ingredients (not scored): 11% ingredient overlap
Differences: Sheer rather than buildable (pigmentation) · Stick rather than powder (format) · Does not claim transfer resistance · Does not claim comfort
Sold as contour, rated here for use as bronzer (suited)
Retailer shade note: contour for light to medium skin
Differences: Opaque rather than buildable (pigmentation)· Liquid rather than powder (format)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
91
Finish, pigmentation & format
60
Wear & performance
55
Comfort & skin suitability
84
Close colour · Natural · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same format: powder· Both claim transfer resistance· Both claim waterproof
Differences: Golden rather than bronze· Sheer rather than buildable (pigmentation)· 12-hour wear rather than 24-hour wear (longevity)
Score details
Shade match
81
Finish, pigmentation & format
80
Wear & performance
68
Comfort & skin suitability
54
Close colour · Natural · Sheer
Ingredients (not scored): 17% ingredient overlap
Differences: Golden rather than bronze · Sheer rather than buildable (pigmentation) · 12-hour wear rather than 24-hour wear (longevity) · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same finish: matte· Same format: powder· Both claim comfort
Differences: Noticeably different swatch colour· Not listed rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
77
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
84
Slight colour difference · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Differences: Satin rather than matte (finish)· Sheer rather than buildable (pigmentation)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
84
Finish, pigmentation & format
75
Wear & performance
55
Comfort & skin suitability
84
Close colour · Satin · Sheer
Ingredients (not scored): 14% ingredient overlap
Differences: Satin rather than matte (finish) · Sheer rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Retailer shade note: medium-deep bronze with warm undertones
Matches: Same finish: matte· Same pigmentation: buildable· Both claim transfer resistance
Differences: Golden rather than bronze· Cream rather than powder (format)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
72
Finish, pigmentation & format
84
Wear & performance
85
Comfort & skin suitability
75
Slight colour difference · Matte · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Golden rather than bronze · Cream rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Retailer shade note: medium to medium-deep with golden neutral undertone
Differences: Opaque rather than buildable (pigmentation)· Stick rather than powder (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
90
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
55
Very close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Dry, Normal, Combination, Oily rather than oily (skin types)
Sold as contour, rated here for use as bronzer (suited)
Retailer shade note: natural matte finish for medium to medium-dark skin tones
Matches: Same finish: matte· Same pigmentation: buildable· Same format: powder
Differences: Lighter· Golden rather than bronze· 12-hour wear rather than 24-hour wear (longevity)
Score details
Shade match
74
Finish, pigmentation & format
100
Wear & performance
68
Comfort & skin suitability
20
Close colour · Matte · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Lighter · Golden rather than bronze · 12-hour wear rather than 24-hour wear (longevity) · Does not claim comfort · Normal, Combination, Sensitive rather than oily (skin types)
Matches: Same finish: matte· Same format: powder· Claims hydration
Differences: Lighter· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
74
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
53
Slight colour difference · Matte
Ingredients (not scored): 16% ingredient overlap
Differences: Lighter · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Normal, Combination, Oily rather than oily (skin types)
NARS The Multiple Sculpting Stick in Laguna, against L'Oréal Paris Infallible 24H Fresh Wear Soft Matte Bronzer in 350 Medium. Every attribute compared, with its share of the score.
ComparedYour shade350 MediumClosest shade matchLagunaHow they compareScore
Shade match55% of overall92
Colour55%86#a66d49#a26f54Very close colourColour difference 2.9 (0 is identical)
Depth25%100MediumLightCloseDepth difference 0.3 on the 0–100 scale
Undertone—not comparableNot listedNeutralUndertone unknown on one side
Colour family20%100BronzeBronzeSameSame colour family
Format25%35PowderStickDifferentStick rather than powder
Wear & performance15% of overall50
Longevity50%6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance30%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall53
Comfort40%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%73OilyNormal, Dry, OilySome differenceBoth marketed for oily skin
Overall match 82/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Sun Stalk'r Instant Warmth Bronzer in Coco Naughty, against L'Oréal Paris Infallible 24H Fresh Wear Soft Matte Bronzer in 350 Medium. Every attribute compared, with its share of the score.
ComparedYour shade350 MediumClosest overall alternativeCoco NaughtyHow they compareScore
Shade match55% of overall91
Colour55%85#a66d49#a86747Close colourColour difference 3.0 (0 is identical)
Depth25%97MediumDeep / darkCloseDepth difference 1.7 on the 0–100 scale
Undertone—not comparableNot listedNeutralUndertone unknown on one side
Colour family20%100BronzeBronzeSameSame colour family
Finish, pigmentation & format25% of overall · 2 of 3 compared100
Finish50%100MatteMatteSameSame matte finish
Pigmentation25%—not comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format25%100PowderPowderSameBoth powder
Wear & performance15% of overall73
Longevity50%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance30%100ClaimedClaimedSameBoth products claim transfer resistance
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared54
Comfort40%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 89/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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