Infallible 24H Fresh Wear Soft Matte Bronzer 400 Tan dupes and alternatives L'Oréal Paris
4.2 (1,240)·Golden · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar bronzer overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Same pigmentation: buildable· Same format: powder
Differences: Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance· Does not claim waterproof
Score details
Shade match
86
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
84
Close colour · Matte · Buildable
Ingredients (not scored): 20% ingredient overlap
Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination, Oily, Sensitive rather than oily (skin types)
Retailer shade note: for light to medium complexions
Matches: Same finish: matte· Same pigmentation: buildable
Differences: Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance· Does not claim waterproof
Score details
Shade match
85
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort
Matches: Same pigmentation: buildable· Both claim comfort· Claims hydration
Differences: Stick rather than powder (format)· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
91
Finish, pigmentation & format
73
Wear & performance
55
Comfort & skin suitability
77
Close colour · Natural · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Dry, Combination, Oily rather than oily (skin types)
Retailer shade note: warm golden undertone, natural finish for medium skin tones
Differences: Lighter· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
79
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
54
Close colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Lighter · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same finish: matte· Both claim comfort· Claims hydration
Differences: Opaque rather than buildable (pigmentation)· Stick rather than powder (format)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
87
Finish, pigmentation & format
75
Wear & performance
55
Comfort & skin suitability
80
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: light to medium with neutral, slightly golden undertones
Differences: Lighter· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
77
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
54
Slight colour difference · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Lighter · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same finish: matte· Same pigmentation: buildable· Same format: powder
Differences: Lighter· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
77
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
55
Slight colour difference · Matte · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Lighter · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Combination, Dry, Normal, Oily rather than oily (skin types)
Matches: Very close colour· Same format: powder· Both claim comfort
Differences: Bronze rather than golden· Satin rather than matte (finish)· Sheer rather than buildable (pigmentation)
Score details
Shade match
84
Finish, pigmentation & format
75
Wear & performance
55
Comfort & skin suitability
84
Very close colour · Satin · Sheer
Ingredients (not scored): 14% ingredient overlap
Differences: Bronze rather than golden · Satin rather than matte (finish) · Sheer rather than buildable (pigmentation) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Retailer shade note: medium-deep bronze with warm undertones
Matches: Same finish: matte· Same format: powder· Claims hydration
Differences: Bronze rather than golden· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
75
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
53
Close colour · Matte
Ingredients (not scored): 16% ingredient overlap
Differences: Bronze rather than golden · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Normal, Combination, Oily rather than oily (skin types)
Matches: Same finish: matte· Same format: powder· Both claim comfort
Differences: Lighter· 12-hour wear rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
78
Finish, pigmentation & format
100
Wear & performance
38
Comfort & skin suitability
77
Slight colour difference · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Lighter · 12-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Oily rather than oily (skin types)
Matches: Same format: powder· Both claim transfer resistance· Both claim waterproof
Differences: Sheer rather than buildable (pigmentation)· 12-hour wear rather than 24-hour wear (longevity)· Does not claim comfort
Score details
Shade match
80
Finish, pigmentation & format
80
Wear & performance
68
Comfort & skin suitability
54
Slight colour difference · Natural · Sheer
Ingredients (not scored): 17% ingredient overlap
Differences: Sheer rather than buildable (pigmentation) · 12-hour wear rather than 24-hour wear (longevity) · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same finish: matte· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
75
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Same pigmentation: buildable· Same format: powder
Differences: Noticeably different swatch colour· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
71
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
84
Slight colour difference · Matte · Buildable
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination, Oily, Sensitive rather than oily (skin types)
Retailer shade note: for fair to light complexions
Matches: Same finish: matte· Same pigmentation: buildable· Both claim comfort
Differences: Bronze rather than golden· Stick rather than powder (format)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
82
Finish, pigmentation & format
84
Wear & performance
55
Comfort & skin suitability
48
Close colour · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Bronze rather than golden · Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination rather than oily (skin types)
Matches: Same finish: matte· Both claim comfort· Claims hydration
Differences: Opaque rather than buildable (pigmentation)· Stick rather than powder (format)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
82
Finish, pigmentation & format
75
Wear & performance
55
Comfort & skin suitability
80
Slight colour difference · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: medium to tan with warm, slightly neutral undertones
Matches: Same finish: matte· Same pigmentation: buildable· Both claim transfer resistance
Differences: Noticeably different swatch colour· Deeper· Cream rather than powder (format)
Score details
Shade match
70
Finish, pigmentation & format
84
Wear & performance
85
Comfort & skin suitability
75
Slight colour difference · Matte · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Cream rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Retailer shade note: medium to medium-deep with golden neutral undertone
Matches: Same finish: matte· Same pigmentation: buildable· Both claim comfort
Differences: Bronze rather than golden· Stick rather than powder (format)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
80
Finish, pigmentation & format
84
Wear & performance
55
Comfort & skin suitability
48
Close colour · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Bronze rather than golden · Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination rather than oily (skin types)
Matches: Same finish: matte· Both claim comfort· Claims hydration
Differences: Lighter· Opaque rather than buildable (pigmentation)· Stick rather than powder (format)
Score details
Shade match
81
Finish, pigmentation & format
75
Wear & performance
55
Comfort & skin suitability
80
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Lighter · Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: fair to light with warm, neutral undertones
Matches: Same finish: matte· Same format: powder· Both claim transfer resistance
Differences: Noticeably different swatch colour· Deeper· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
66
Finish, pigmentation & format
100
Wear & performance
73
Comfort & skin suitability
54
Slight colour difference · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Retailer shade note: medium-deep to deep with golden neutral undertone
Matches: Same finish: matte· Same format: powder· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
68
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
84
Slight colour difference · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination, Oily, Sensitive rather than oily (skin types)
Retailer shade note: rich caramel with warm undertone
Matches: Same pigmentation: buildable· Same format: powder· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
73
Finish, pigmentation & format
89
Wear & performance
55
Comfort & skin suitability
80
Slight colour difference · Natural · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same finish: matte· Same format: powder· Claims hydration
Differences: Bronze rather than golden· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
70
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
53
Slight colour difference · Matte
Ingredients (not scored): 16% ingredient overlap
Differences: Bronze rather than golden · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Normal, Combination, Oily rather than oily (skin types)
Matches: Both claim waterproof· Both claim comfort
Differences: Sheer rather than buildable (pigmentation)· Cream rather than powder (format)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
80
Finish, pigmentation & format
64
Wear & performance
67
Comfort & skin suitability
84
Slight colour difference · Natural · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Sheer rather than buildable (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Retailer shade note: rich caramel with neutral undertones
Matches: Same finish: matte· Same format: powder· Both claim transfer resistance
Differences: Noticeably different swatch colour· Bronze rather than golden· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
64
Finish, pigmentation & format
100
Wear & performance
73
Comfort & skin suitability
54
Slight colour difference · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Bronze rather than golden · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)
Matches: Same pigmentation: buildable· Both claim comfort· Claims hydration
Differences: Lighter· Cream rather than powder (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
82
Finish, pigmentation & format
73
Wear & performance
40
Comfort & skin suitability
75
Close colour · Natural · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Cream rather than powder (format) · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination, Oily, Sensitive rather than oily (skin types)
Retailer shade note: a warm golden shade for light to medium skin tones
Differences: Sheer rather than buildable (pigmentation)· Cream rather than powder (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
88
Finish, pigmentation & format
64
Wear & performance
40
Comfort & skin suitability
48
Close colour · Natural · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Sheer rather than buildable (pigmentation) · Cream rather than powder (format) · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Combination, Sensitive rather than oily (skin types)
Retailer shade note: light - medium to tan with warm undertones
Matches: Same pigmentation: buildable· Same format: powder
Differences: Noticeably different swatch colour· Not listed rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
71
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
57
Slight colour difference · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Normal, Combination, Oily rather than oily (skin types)
Matches: Same pigmentation: buildable· Claims hydration
Differences: Dewy rather than matte (finish)· Liquid rather than powder (format)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
88
Finish, pigmentation & format
53
Wear & performance
40
Comfort & skin suitability
53
Close colour · Dewy · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Dewy rather than matte (finish) · Liquid rather than powder (format) · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Normal, Dry, Oily rather than oily (skin types)
Juvia's Place Bronzed Duo in Medium, against L'Oréal Paris Infallible 24H Fresh Wear Soft Matte Bronzer in 400 Tan. Every attribute compared, with its share of the score.
ComparedYour shade400 TanClosest shade matchMediumHow they compareScore
Shade match55% of overall94
Colour55%90#a97750#ab7246Very close colourColour difference 2.3 (0 is identical)
Depth25%97MediumMediumSameDepth difference 1.6 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family20%100GoldenGoldenSameSame colour family
Finish, pigmentation & format25% of overall · 1 of 3 compared100
Finish50%100MatteMatteSameSame matte finish
Pigmentation25%—not comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format25%—not comparablePowderNot listedNot listed for eitherFormat not listed for one product
Wear & performance15% of overall40
Longevity50%4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance30%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared54
Comfort40%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 85/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Givenchy Prisme Libre 4-Color Blurring & Sculpting Bronzer Powder in 003-Organza Bronzé, against L'Oréal Paris Infallible 24H Fresh Wear Soft Matte Bronzer in 400 Tan. Matched on pan 1. Every attribute compared, with its share of the score.
ComparedYour shade400 TanClosest overall alternative003-Organza BronzéHow they compareScore
Shade match55% of overall93
Colour55%88#a97750#b07651Very close colourColour difference 2.5 (0 is identical)
Depth25%99MediumMediumSameDepth difference 0.9 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family20%100GoldenGoldenSameSame colour family
Overall match 89/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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